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Setting up Google Analytics
What is Google Analytics?
Here is a good FAQ on GA4: https://www.rootandbranchgroup.com/what-is-ga4-google-analytics-faqs/
How to Set Up Google Analytics 4 (GA4)
Step 1: Login to analytics.google.com
If you have a gmail account you may find that you are already logged into GA with those credentials. You can continue with these credentials or you can “Add an Account” to log in with your Tufts email address:
Step 2: Create a GA Account and Data Stream
Each web site needs it’s on GA Account in order to get the tracking code that will be used in your site’s Google Analytics plugin setting. Google provides a step-by-step guide to setting up the account here: https://support.google.com/analytics/answer/9304153?hl=en
Step 3: Copy your Tracking Code (aka Measurement ID)
To get your measurement ID:
a. In Google Analytics click on Admin (bottom left)
b. Then click on “Data Streams”
c. Click on your data stream.
d. You’ll see your measurement ID for this data stream toward the top right. Copy that.
Step 4: Paste the Measurement ID into the Google Analytics Plugin
1. Go to your sites.tufts.edu site’s dashboard.
2. Under settings you will see the Google Analytics options.
3. That will bring up the plugin settings window. Click on “Plugin Settings”.
4. Paste in your Measurement ID into the field labeled GA Tracking ID.
5. Scroll down and click on “Save Changes”.
If you would like Ed Tech to help you set this up on your site please email firstname.lastname@example.org and we’ll set up a time to meet with you via Zoom to go over the steps.