Please join the Edward R. Murrow Center for a Digital World at The Fletcher School for a conversation with author and journalist Astrid Wendlandt, F99, about how to become an international media influencer today. Please make sure to register via myFletcher to participate in the event in person. The event is reserved for members of the Fletcher community.

Does real journalism have a future? Yes, and a bright one too! Readers are ready to pay for quality reporting and exclusive information, as Miss Tweed’s experience shows. Find out how a journalist can launch an online media company and how successful it can become in little time. In just over a year, Miss Tweed has become the go-to place for exclusive information analysis on fashion and luxury. Miss Tweed’s stories are regularly picked up by Reuters and Bloomberg and sometimes move the share price of luxury stocks. This Paris-based online media company is now regarded as one of the only truly independent news sources specialized in fashion and luxury, as it does not depend on advertising.

Astrid Wendlandt has covered the luxury industry for more than 15 years. She is the editor and founder of Miss Tweed, an online media company based in Paris specialized in fashion and luxury. Miss Tweed is read by luxury industry heavyweights and is rapidly establishing itself as the go-to place for exclusive stories and analysis. Several media including Bloomberg and Reuters have quoted Miss Tweed’s reports. In 2019, Wendlandt published her third book How Luxury Conquered the World: The Inside Story of its Pioneers, a four-year investigation into the business of luxury. Prior to Miss Tweed, Astrid worked for more than a decade as Reuters’ European luxury goods correspondent based in Paris. Previously, she wrote for the Financial Times in London and Moscow. She started her career in Moscow in the mid-1990s at The Moscow Times daily newspaper. Wendlandt holds a Bachelor of Arts in Political Science and Russian Studies (Joint-Honors) from McGill University and a Master of Arts in Law and Diplomacy and a Certificate in International Finance and Banking from The Fletcher School of Law and Diplomacy at Tufts University, which included coursework at Harvard Business School.