McQuail’s views on Mass Communication Theory was definitely an interesting read. Like any good novel excerpt his writings while informative created many questions for me.
One of the ideas that McQuail wrestles with is whether or not media actually has a substantial influence on the opinions of the people. He cites the effectiveness of using mass communication to broadcast propaganda during World War II as the mass media was essentially leveraged into broadcasting the opinions of the state. What do you think? Is Mass Media really as influential as McQuail makes it out to be? Personally I agree. Considering the way this current presidency is turning out it’s hard not to believe that Mass Media has at least some influence on people’s opinions.
Another key concept that McQuail touches on is the homogenization of culture. He believes that this is somehow correlated to the rise of Mass Media. Do you agree with him? I think it has much more to do with the increase in globalization. This allows people from far off regions easy communication and idea exchange which allows certain aspects of culture to spread.
Tying this in with what I ask in the wiki, what effects do you think that globalization and the internet have on Mass Media? Does it strengthen or weaken its influence? In my opinion the advent of the internet has largely democratized communication as it allows normal people to spread their messages just as far for much lower costs.