McLuhan brings up a lot of interesting ideas about “medium” and “content” that I believe broaden our pre-existing understanding of what falls into each category.
McLuhan speaks about the idea, that “characteristic of all media, means that the ‘content’ of any medium is always another medium.” He then gives us the example of movies, which are a medium whose content could be a novel which is also a medium. I agree with this idea because content for most mediums in the sense of entertainment are other forms of medium. However, I don’t think that this idea can be extrapolated to all forms of medium which challenges McLuhan’s idea of medium, which is “any extension of ourselves.” Do you guys agree with McLuhan that a medium is any extension of ourselves or are there boundaries to what can be viewed as a medium? If there are boundaries can we agree that the content of the medium is another medium?
McLuhan also says that “the ‘message’ of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs.” He then sites airplanes and railroads as being able to change the scale or pace of human affairs. What are your thoughts on this, does him bringing these technologies cloud our understanding of media and medium? Or do you think that the inclusion of these help strengthen his argument about mediums?