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Tufts Health Communication » Faculty

Ten Strategies to Use When Communicating Health and Medical Information in Writing

1. Use common, everyday words. 2. Present absolute risk over relative risk. 3. Choose active voice over passive voice. 4. Include graphics to support comprehension. 5. Provide many points of entry into a piece (headers, sidebars, lists, etc.) 6. Know and write for your audience. 7. Make time for revisions. 8. Avoid overused, sensational words like “cure,” “breakthrough,” and “suffer.” 9. Don’t imply causation for observational studies. 10. Tell your reader only what they need to know. List compiled by Alia Bucciarelli, MS, Course Instructor, Writing About Health and Medicine. … Read entire article »

Filed under: Faculty, Health Messaging

The Importance of Health Literacy in Today’s Health Care Landscape

The Importance of Health Literacy in Today’s Health Care Landscape

Health literacy is essential to meaningful health communication and informed health decision making. “That health literacy is explicitly mentioned several times within the Affordable Care Act demonstrates how important it is to the rapidly evolving healthcare field,” says Sabrina Kurtz-Rossi, Assistant Professor of Public Health and Community Medicine and Director of the Health Literacy Leadership Institute at Tufts. Sabrina provides both upcoming and currently-practicing health communications professionals with the tools and skills they need to … Read entire article »

Filed under: Faculty, Health Literacy, Health Messaging

Seven Tips for Developing a Coherent Digital Health Strategy

Lisa Gualtieri, assistant professor in the Department of Public Health and Community Medicine and director of the Certificate in Digital Health Communication, shares these tips on developing a digital health strategy. Take the time to step back and think about what you do and why it is beneficial to your audience; Realistically assess your current strengths, weaknesses, opportunities, and threats; Develop a set of goals so you’re clear on what you’re trying to accomplish; For each goal, make sure you have metrics and time frames so you can measure how successful you have been; Develop a set of personas to focus on your target audience’s needs and what they are seeking from you; Conduct competitive analyses to borrow what your competitors do well, avoid what they do poorly, and distinguish yourselves based on your strengths; Revisit, revise, … Read entire article »

Filed under: Digital Health Communication, Faculty