The 5 ways innovations fail at CES
The drumbeat heralding the annual Consumer Electronics Show (CES) was once again deafening. Ever since the VCR, introduced in 1970, by Phillips, put CES on the map, it was clear that what happens every January in Las Vegas may not stay in Vegas; it could penetrate every aspect our lives.
That said, for every hit out of CES, there are hundreds of duds – even after they win awards and accolades. I find that the annual electronic extravaganza teaches us less about how innovations succeed, but more about how innovations fail. The insights into why they fail can help us navigate past the most common traps.