Technology May Seek To Flatten The World, But The “Digital South” Will Chart Its Own Course
With trade wars, anti-globalization rhetoric and nationalist politicians hogging headlines around the world, mercifully, there are two things that can still bring the world together: viral messages on digital media and the FIFA World Cup. In fact, the real magic happens when the two global obsessions intersect. A quarter of the world’s active Internet users had planned to watch the games online; with over 4 billion online, that counts for a lot of people who are then poised to instantaneously pour their emotions onto social media. Once the World Cup final gets done on Sunday, July 15th, however, we might be back to digital virality carrying the flag solo to battle the forces of de-globalization.