The Contemporary Jewish Museum (The CJM) opened its new Daniel Libeskind-designed building in what was a former PG&E electric substation in 2008. With a broad repertoire of successful exhibitions, education programs, and community events, The CJM has quickly distinguished itself as one of the premier cultural institutions of the Bay Area and one of the most closely watched ethnic-specific museums of its kind globally. It stands at the intersection of 21st century art and ideas in a distinctly Jewish context.
The CJM is seeking a Director of Marketing and Communications with demonstrated success in expanding audiences and engagement, and with deep knowledge of digital and social media. The CJM is entering an exciting phase in its history of developing and delivering upon an ambitious five-year strategic plan where marketing, communications and media play a key role, and the production of digital content is a key focus for building new connections to The Museum.
The successful candidate will bring innovation along with managerial and creative skills to The CJM and will lead a team that works closely with the curatorial, development and program departments to produce world class results-driven communications for the 21stcentury.
The Director of Marketing and Communications will report to the Executive Director, and will join a highly regarded, collegial, resourceful and imaginative senior management team. The Director of Marketing and Communications will supervise a team of professionals in marketing, media, and creative services. In addition, s/he will manage the public relations function to shape and elevate coverage of The CJM’s exhibitions and its wide range of multi-disciplinary programs.
- Serves as lead brand strategist; conceptualizes, delivers, and measures brand elevation strategies with measureable outputs, goals, and time-based reporting.
- Develops and implements a comprehensive program with an appropriate mix of paid advertising, earned media coverage, public relations, community partnerships, digital communications, and social media outreach for The CJM’s exhibitions and programs.
- Provides direction and strategy for the creation of printed and online materials across the organization including those for public and student programming, facilities rentals, retail operations, and fundraising. Oversees printing of exhibitions catalogues.
- Leads cross-departmental effort to build technology-oriented engagement, such as on-line gallery tours, downloadable catalogues and essays, and real-time engagement through mobile technology; may include digital exhibitions in collaboration with The Museum’s curatorial team.
- Represents The CJM to the public and media, serving as a spokesperson.
- Manages marketing activities and deliverables including:
- Paid advertising/media buys with ad agency
- Editorial and creative direction for CJM marketing and promotions materials
- Cross-departmental content creation and production projects including essays, video, and audio projects
- Website development and online strategies and tactics.
- Research, writing and editing of press releases and PSAs.
- Market research, analysis of findings, recommendations and implementation plans.
- Stewardship of community and collaborative partnerships.
- Develops and maintains departmental budgets.
- Forges strong partnerships and builds opportunities with international travel and tourism industry.
Requirements and Qualifications
- Minimum 7 years experience across a broad range of marketing disciplines.
- B.A or B.S. degree required; experience working in an art and/or cultural history museum; graduate degree in the history of art, museum studies, business, publishing, marketing, or related field preferred.
- Knowledge of Jewish heritage, history, and creative culture; and familiarly with Bay Area Jewish community a plus.
- Exceptional writing and editing abilities, with knowledge of latest practice in public visual culture.
- Direct experience managing multi-faceted brand identity.
- A sophisticated visual aesthetic appropriate to an art museum setting.
- Proven track record of achievement in digital marketing with knowledge of latest best practice and forward trends that anticipate change.
- Experience in producing analytics across all platforms, and ability to synthesize information for executive level reporting, quantification for grants and other stewardship purposes.
- Experience working closely with non-profit board of directors and board committees.
- Superb communications and presentation skills; poise and public speaking skills.
- Familiarity with market research best practices, including fluency in evaluating and using market research and demographic analysis.
- Project management skills and experience creating, managing and reconciling budgets and forecasts.
- Intellectual depth, moral integrity, creativity, and a talent for highly collaborative teamwork.