Job Description

Summary:

Directs the communications efforts of The Corning Museum of Glass.  Develops short- and long-term strategies to enhance the Museum’s reputation locally, nationally and internationally.  Implements communications campaigns in support of exhibitions, programs, resources, acquisitions and special events.  Oversees media relations, graphic design, digital communications, and some marketing communications activities.  Serves as primary liaison with the Museum’s external media relations agency.

Candidates with an arts/museum or other cultural institution background strongly preferred.

Job Requirements

Responsibilities:

Strategy/Messaging

  • Develops short- and long-range communications plans to maximize exposure, build reputation and attract audiences to the Museum in support of exhibitions, programs, retail shop, membership, classes and earned income activities.
  • Develops messages to maintain the Museum’s reputation and to promote new initiatives, exhibitions and programs. Manages the release of information, ensuring that consistent and strategic messages are disseminated across appropriate channels at the appropriate time.
  • Develops social media strategy and oversees dissemination of Museum information on social networks. Works closely with digital media team to evaluate and launch new channels and to manage Museum stories on the Museum’s blog and other digital channels.
  • Works collaboratively with the sales and marketing team to plan the Museum’s email and direct mail strategy. Develops content strategy for these materials, as well as for other marketing communications efforts, such as ads, billboards, radio sponsorship messages, etc.

Internal Support

  • Works collaboratively with and provides counsel to Museum staff regarding opportunities to gain exposure and build awareness about Museum exhibitions, events, and special programs. Coordinates communications projects with all levels of Museum staff.
  • Provides counsel to Museum executives regarding communications strategies. Provides executive communications support in the form of media messages, board communications, crisis communications and speeches and presentations.
  • Hires, trains and coaches Communications Department staff, as well as temporary staff.
  • Leads crisis communications preparation efforts for the Museum. Co-leads Incident Response Team, maintains crisis materials and assists Museum leadership in communicating about and managing crisis situations.
  •  Oversees graphic design management.  Works with Museum stakeholders to determine graphics needs, manages development and review of print and digital graphics projects, and ensures consistency in design and branding.
  • With the Senior Director of Creative Services & Marketing, creates and monitors the annual communications budget.
  • Serves as a member of and leads matrix teams, as appropriate.

External/Media Relations

  • Oversees media relations activities for the Museum. Develops press outreach schedule, establishes relationships with local, regional, national, and international media, responds to press requests, and oversees press events. Serves as media spokesperson and trains key staff to interact with media.
  • Oversees the documentation of Museum activities and programs through video and photo. Imagines, develops and/or oversees the creation of video and imagery to support marketing and      communications efforts in print and online. Oversees the management of Marketing and Communications’ visual and digital assets.
  • Monitors and responds to media coverage and online discussions about the Museum and its activities.
  • Writes and/or manages the creation of copy for public relations, advertising and marketing materials and materials used by all departments across the Museum.
  • Builds relationships with outside organizations, artists and designers to coordinate communications efforts around joint programming, exhibitions,  and other museum activities.
  • Manages consultants and contractors, including national media relations agency, ensuring they have required information and product to effectively fulfill their responsibilities.  Reviews work product.
  • Provides regular reports of media and social media activity. Uses analytics to measure effectiveness of media, marketing, email and other communications efforts.

 Qualifications:

  • Bachelor’s degree in journalism, public relations, or a related field required.
  • Minimum 7-10 years’ experience in public relations, preferably in a non-profit or museum setting.
  • Ability to make and maintain contacts with all types of media.
  • Outstanding writing skills; ability to write in different styles and voices.
  • Understanding of communications design and production, including basic knowledge of print design, video and audio production and photography.
  • Excellent supervisory skills.
  • Basic knowledge of digital communications and design. Ability to maintain currency with and access      new technologies.
  • Ability to meet deadlines.
  • Ability to professionally deal with the press and other outside resources.
  • Ability to effectively work with people at all levels.
  • Ability to represent the Museum professionally.
  • Knowledge of local, regional, national and other media contacts desired.
  • Ability to work independently and as part of a team.
  • Ability to work weekends and evenings as needed.
  • Ability to travel as needed.
  • Knowledge of and experience using social media, comfortable working in a CMS.
  • Ability to speak in front of varied audiences.

APPLY FOR THIS JOB

Contact Person: Debra Sharretts Phone: 607.438.5267
Email Address: employment@cmog.org Fax: 607.438.5410
Apply URL: http://www.cmog.org/about/employment/opportunities