Job Description

INTRODUCTION

The Southern Museum of Civil War and Locomotive History in Kennesaw, Georgia is currently seeking an energetic and creative individual for the position of Museum Marketing Specialist.  Part of the prestigious Smithsonian Affiliations Program, the Museum includes Civil War and railroad exhibitions, an early 20th century locomotive factory, a research center, and the Jolley Education Center. The Museum Marketing Specialist is a member of the Development Team and coordinates all marketing for the Southern Museum.

 

GENERAL NATURE OF WORK

Working under the supervision of the Executive Director, the Museum Marketing Specialist is responsible for museum marketing and public relation endeavors including, but not limited to, the following: securing and monitoring of advertising for museum events, design and creation of marketing materials, cultivating influence with media outlets and tourism agencies, and handling of press inquiries. The Museum Marketing Specialist will envision and implement strategic marketing campaigns in order to produce positive and quantifiable results in community relations and museum attendance. The incumbent will work with the Museum’s Development Team to assist with fundraising and sponsorship requirements.

 

EXAMPLES OF WORK:

  • Create press releases, advertisements, and graphic images (including banners, billboard, flyers, brochures, etc.).
  • Produce and implement marketing plans and projects for new and existing exhibitions, programs, events, and public relation endeavors.
  • Develop and manage marketing and communications budget.
  • Handle and maintain social media presence for museum.
  • Conduct media interviews regarding programs and events.
  • Compile clear and concise reports in order to analyze sales data to determine marketing impact and investment return.
  • Manage website and oversee SEO (Search Engine Optimization) data collection.

Job Requirements

WORK HOURS AND CONDITIONS

The Museum Marketing Specialist will normally work Monday through Friday and must be able to work a flexible schedule when needed, including weekends, evenings, and holidays.  Schedule is subject to change based on city/ museum needs.

 

EDUCATION, TRAINING AND EXPERIENCE

A bachelor’s degree in communications, marketing, or related field along with a minimum of three to five years of relevant professional experience is required. Excellent public speaking and networking skills, competency in graphic design and website maintenance (WordPress, basic HTML coding, InDesign, Photoshop) is necessary.

 

ADA REQUIREMENTS

Individuals applying for this position must be able to perform the essential functions of the position with or without a reasonable accommodation.

 

COMPENSATION

This is a salaried city government position with a starting annual pay of $45,000 to $49,000 and includes excellent benefits.  Candidates may be eligible for partial relocation expenses.

 

HOW TO APPLY

Interested applicants should send a letter of introduction and resume by mail to: Human Resource Department c/o Museum Director, City of Kennesaw, 2529 J.O. Stephenson Avenue, Kennesaw, GA 30144 or electronically (title e-mail “Museum Marketing Specialist Application”) toresume@kennesaw-ga.gov.  Referred candidates will be contacted to provide a writing sample, graphic design sample, and three professional references.  Applications should be received by 5:00 p.m. October 12, 2015, after which all applications will be opened and reviewed. Position will remain opened until filled. The City of Kennesaw is an equal opportunity employer and a drug-free workplace.