Public Relations and Digital Marketing Manager [The National Museum of American Jewish History, Philadelphia, PA]

Position Summary

The National Museum of American Jewish History is seeking a full-time Public Relations and Digital Marketing Manager to manage strategic planning and execution of media relations and key digital marketing initiatives (website and social media, with the possible eventual addition of e-mail communications). The position reports to the Director of Marketing and Communications.

Essential Duties and Responsibilities

Public Relations:

– Create strategic public relations plans for all major museum initiatives, including the permanent collection, exhibitions, public programs, education, visitor services, event rentals, the store, and the café.

– Strategically and proactively pitch stories and follow up with writers and editors to obtain the best coverage possible.

– Write, gain necessary approvals on, and judiciously distribute press releases.

– Maintain website press room and image library.

– Draft talking points and FAQs for internal and external use.

– Function as Museum spokesperson as assigned.

– Schedule interviews, tours by press, photo ops, and press events.

– Responds to all media requests and escorts photographers, reporters, and cameramen through the Museum/at Museum events. Obtains photo permissions when necessary.

– Liaise with Convention and Visitor’s Bureau and Visit Philly media relations in coordination of media visits – coordinate ticket requests and tours.

– Collect press reviews and quotes that can be leveraged via other marketing and communications vehicles.

– Create media coverage reports for staff on a monthly basis, and board on a quarterly basis.

– Other tasks as required.

Digital Marketing:

– Immerse oneself in all aspects of social media for the Museum – strategy, execution, and measurement.

– Maintain social media and website portion of Museum’s editorial calendar

– Maintain blog

– Perform routine updates to the website.

– Day to day manager of more substantial website changes that may result from upcoming website audit.

– May eventually take over strategy and execution of monthly e-newsletters, online advertising strategy, and Google Adwords

– Other tasks as required

How to apply

Please submit the following to marketing@nmajh.org:

– Cover letter and resume directly addressing your fit for this position

– Sample of a press release you have written

Thank you for your interest!

Qualifications

– Exceptional written and verbal communication skills

– Strong relationships with reporters and editors covering arts and culture at national media outlets

– Extremely detail-oriented

– Genuine interest in the mission of the Museum

– A team player with a “can do” attitude who is always looking for ways to improve the Museum’s earned media and digital media presence

– Five or more years of experience in PR positions of increasing responsibility

– Strong strategic and tactical understanding of digital media, including website user experience and best practices for key social media outlets (Facebook, Twitter, Instagram, Pinterest, Tumblr, YouTube, Vimeo, etc.)

– Previous experience working in an arts and culture organization is preferred, but not necessary