Audience Engagement Manager [Museum of Fine Arts, Houston, TX]

Description

Title: Audience Engagement Manager

Reports To: W. T. and Louise J. Moran Chair of the Department of Learning and Interpretation

Pay Type: Full-Time, Regular, Exempt, 35 hrs/week

Salary: Commensurate with Experience and Education

Benefits: Group Medical and Dental Insurance, Life and Long Term Disability
Insurance, Pension Plan, Credit Union, Flexible Compensation Plan,
Paid Time Off, Reserve Time Off, Holiday Pay, Museum Membership
and Discounts

Work Schedule: Monday – Friday, 9am – 5pm

Work Location: Law Building, a non-smoking facility

Responsibilities:

The Audience Engagement Manager works with staff across the Museum of Fine Arts, Houston,
to better reach and engage current audiences and to grow audiences for the future. The manager
develops strategies to engage visitors through their experience onsite, as well as before and after
visiting. The manager is responsible for the creation and implementation of an Audience
Development strategy that prioritizes diverse community participation and inclusive, interactive,
and immersive programming. A significant component of the strategy will be to develop
benchmarks and metrics to assess program performance, including the engagement of new
audiences. Based on this data, the manager will make recommendations regarding the
commencement, continuation, cessation, or changes to programming, as well as best approaches
to revenue generation, on the one hand, and community outreach, on the other.

• Develop and track key audience engagement research, including evaluation of visitor satisfaction for all public programs to determine which are most effective in engaging first-time and repeat visitors of various profiles.
• Based on research, create strategic plan to engage diverse audiences with the MFAH, and develop and implement evaluation strategies to assess the impact of audience engagement plan.
• Develop new interactive and immersive programming and strategies to encourage deeper participation in programs that engage new and existing audiences at the Museum.
• Develop new strategies for revenue building through new and improved programming.
• Develop content and approaches for youth and adult group tour programs in concert with Museum colleagues and field-wide trends.
• Strengthen and develop strategic alliances with community organizations, neighboring museums and arts organizations, and creative entrepreneurs to build sustainable relationships that would lead to new audiences.
• Develop new strategic partnerships to expand the Museum audience, particularly those in under-served constituencies.
• Engage museum’s volunteer docent corps in programmatic and outreach efforts.
• Represent the Museum in the community at meetings, events and online, in partnership with Marketing and Communications, with a goal to inspire increased active participation in Museum programs.
• Expand and diversify program attendance through the innovative use of traditional, new and experimental modes of communication, including public speaking, group facilitation, and contribution of ideas for content to the Museum’s blogs and social-media outlets.
• In collaboration with Gallery Interpretation Manager, strengthen Learning and Interpretation’s contributions of content to the Museum’s social-media platforms to effectively engage target audiences with exhibition-related content and drive attendance at museum programs.

Skills, Knowledge and Abilities:

• Hands-on knowledge of best practices in creating and managing programming for cultural and/or commercial event spaces
• Broad-based knowledge of the full range of techniques and tools for driving program attendance, including market research, metrics and new technologies
• A critical thinker who can analyze data, and capitalize on information
• A confident, intelligent and articulate entrepreneur who is creative, energetic, and accountable, yet collaborative and team-oriented
• An outgoing and generous member of the team; one who shares information easily, listens as well as gives advice and respects the abilities of others, and has a high level of emotional intelligence and political awareness
• Strong and persuasive communication skills
• Strong organizational skills and the ability to manage numerous projects simultaneously
• Must be able to work evenings and weekends as program schedule demands

Education and Experience:

• Minimum B.A. degree in an area such as Humanities, Communications, or Business
• 5 or more years’ experience working in museums, cultural organizations, or relevant commercial settings
• Demonstrated management and administrative abilities
• Experience with program evaluation and audience research
• Experience with revenue generation

How to Apply:

Send resume to Human Resources, Job 16-044EDU, P.O. Box 6826, Houston TX 77265-6826;
Fax 713-639-7508 or email: jobs@mfah.org.

Requirements