Director of Marketing and Public Relations

Description:
Mission Statement:

“The Concord Museum educates visitors of all ages about the history of Concord and its continuing influence on American political, literary and cultural life. The Museum’s nationally significant collection serves as a catalyst for changing exhibitions, extended classroom learning, dynamic programs and publications relevant to an ever-changing world. Founded in 1886, the Museum is a center of cultural enjoyment for the region and a gateway to the town of Concord for visitors from around the world.”
Position Description:

The Director of Marketing and Public Relations is responsible for planning and implementing a comprehensive and effective communications, marketing, and public relations strategy that increases the visibility of the Concord Museum locally, regionally, and nationally.
The position will promote the Museum, its role as a gateway to exploring Concord, as well as its exhibits, programs, special events, and other activities. The position is responsible for significantly expanding audiences for the Museum and will be involved in identifying and promoting collaborative opportunities with local and regional organizations.
The Director of Marketing and Public Relations works closely with the Executive Director, key members of the Museum staff, and volunteers to achieve the Museum’s communications, marketing, and public relations goals.
Principal Responsibilities:

· Develop and implement a comprehensive and effective communications, marketing, and public relations strategy that increases the visibility of the Concord Museum locally, regionally, and nationally;

· Effectively promote the Concord Museum as a key gateway for exploring Concord and its historical and cultural resources;

· Significantly expand the Museum’s reach to new audiences;

· Support all Museum activities (e.g. exhibits, programs, events, retail) with a marketing and public relations plan that is implemented in a timely and effective manner;

· Oversee departmental budget; creatively use limited financial resources for maximum impact;

· Utilize traditional and new media strategies, including social media, to promote the Museum;

· Coordinate marketing and public relations efforts across departments;

· Periodically evaluate approaches that other organizations are employing for marketing and PR;

· Identify and write all media sponsorship proposals

Qualifications:
· Passion for the Concord Museum’s mission;

· Strong strategic leadership skills;

· Ability to create and implement an annual communications plan and to effectively utilize limited financial resources;

· Experience with all types of media outlets, including demonstrated expertise with social media;

· A track-record of collaborating and thinking creatively;

· Ability to build long-term relationships and to effectively relate to a wide range of constituencies;

· Superior organizational and time-management skills with exceptional attention to detail;

· Proven success in a complex and fast-paced environment;

· Outstanding communication skills, both verbal and written;

· A professional and resourceful style; the ability to work both independently and as a team player, to take initiative, and to manage multiple tasks and projects at a time;

· High level of integrity and sound judgment.

· Excellent computer skills
· Bachelor’s Degree required; Master’s Degree preferred

· 3-5 years of relevant marketing and public relations experience

· Work in non-profits and cultural organizations a plus

· Willingness to work weekends and evenings, as required

How To Apply:
To apply, please send a single PDF document to cm1@concordmuseum.org that includes the following:

1. A cover letter that addresses your unique skills, your long-term professional goals, and your availability (2 pages maximum);

2. A resume;

3. At least two professional references;

4. Samples of your work, such as a press release and a piece of marketing collateral (brochure, website/ad) that you have had a hand in producing.

Apply by:
December 24, 2015