Communications and Outreach Director
Manage external communication strategies to build visibility and understanding of the Friends in order to increase awareness of the organization and the parks, and enlist new supporters and park advocates.
- Coordinate with staff, Board, and committee members to generate compelling and timely content for and manage the Friends social media outreach including Facebook, blog, e-blasts, and Twitter
- Manage, update, and make any necessary design, use, and informational improvements to the website
- Working with the development staff, design and implement effective strategies targeted to the Friends constituencies to keep them informed and engaged in the organization
- Establish and monitor benchmarks for measuring the growth of the community, and analyze, review, and report on effectiveness of new initiatives
Coordinate development and production of publications and promotional materials.
- Manage the production and updating of existing brochures and other print, online and graphic materials as needed
- Coordinate the production of an annual print newsletter and annual report
- Supervise external graphic designers and writers as needed
Manage media relations, developing new relationships as well as fostering existing ones.
- As needed, generate press releases and make follow-up calls to engage media in coverage of Friends events and activities
Building upon existing park stewardship programs to create a robust and sustaining group of stewards for the parks.
- Coordinate two annual public programs, Duckling Day and Making History on the Common, and manage outside event consultant.
- Develop and oversee stewardship programs that provide public information about the parks (i.e. docent tours and educational talks)
- Identify and develop strategies to connect with natural affinity groups to raise visibility and increase diversity among the Friends constituents
- Develop strategies and systems for mobilizing constituents to advocate on issues important to the Friends
Provide staff support to Communications and Outreach Committee
A Bachelor’s degree and a minimum of 4-6 years of relevant experience related to the tasks above are required. Ideally, candidates will have an interest in nonprofits and the mission and programs of the Friends. Experience working with public sector agencies within a political environment, is a plus.
The position requires an understanding of, and demonstrated skills in the broad range of social and traditional communication methods. Proven track record of effectively developing, implementing, managing, and evaluating the kinds of communications and outreach plans and programs described above. Candidates must be a strategic thinker, able to demonstrate they are collaborative, organized, self-directed and self-motivated, and have good interpersonal skills. Excellent written and oral communications are required. A successful candidate will be outgoing and have enthusiasm for engaging the public in programs. The successful candidate will be able to demonstrate their ability to design and implement strategic communications programs, with measurable success.
Candidates must be flexible and be able to work harmoniously in a small office environment. Proficiency with Microsoft Office Suite applications, WordPress, and HTML is required. Skill with Adobe Creative Suite applications is desirable. Candidates must have skill and experience in the use of traditional media as well as various social networking tools and website development and content management.
No phone calls, recruiters, or staffing firms, please! Applicants should submit a resume and cover letter addressed to Executive Director Elizabeth Vizza at email@example.com.
January 31, 2016