Marketing Manager [Bay Area Discovery Museum, Sausalito, CA]

Description

POSITION SUMMARY

The Marketing Manager delivers strategic and tactical support to the Bay Area Discovery Museum within a broad range of digital and traditional marketing channels. In a fast-paced environment, this individual is a creative problem solver, able to establish and manage workflow and hold the big picture while being responsive to short-term needs. This full-time, exempt position reports to the Associate Director of Communications and Marketing.

MAJOR RESPONSIBILITIES

• Develop and implement institutional marketing strategy as well as marketing plans for specific initiatives (including budget, strategy/tactics, goals, target audiences and distribution); work with Associate Director of Communications and Marketing and the Senior Communications Manager to align marketing strategy with communications strategy.
• Partner closely with Senior Manager of Membership and Admission to strategize best strategies and tactics for audience and revenue growth; analyze attendance and revenue numbers and quickly adapt marketing tactics accordingly.
• Develop, monitor, analyze and report on key marketing metrics, regularly tracking progress toward goals.
• Oversee, continuously enhance and work to improve digital marketing initiatives.
• Participate in event and product pricing, budget goal setting, and marketing budget development.
• Manage e-news schedule and distribution; collaborate with Senior Communications Manager on content.
• Partner with the Associate Director and Senior Communications Manager on social media strategy and content and make appropriate adjustments based on insights; manage Facebook advertising.
• Partner with the Associate Director on the editorial focus of website content development, actively participating in regular editorial meetings. Execute on search engine optimization (SEO) and user experience (UX) improvements and maintain functionality.
• Partner with the Associate Director and Senior Communications Manager on website content management and user experience improvements and maintain functionality and manage updates. Play key role in website redesign (with planned launch in spring 2016).
• Develop and maintain plan for on-site signage and work with Graphic Designer and Exhibits team on implementation.
• Develop and maintain plan for high quality print collateral (including brochures, direct mail pieces, etc.) to build audience for Museum and CCC programs; assist Graphic Designer with broad layout concept.
• Supervise the daily activity of the External Relations Associate.

Requirements

• Minimum 3-5 years of experience in a marketing role with wide-ranging responsibilities.
• Strong organizational and project management skills; outstanding attention to detail.
• General comfort using technology and learning new platforms.
• Experience using web content management systems such as WordPress, Drupal, TYPO3, etc. and basic understanding of HTML.
• Experience using a mail system such as MailChimp or Constant Contact, with filtered lists and template designs.
• Proficiency in Adobe Creative Suite.
• Basic design and layout skills.
• Basic photography skills.
• Commitment to the Museum’s mission and interest in childhood development, creativity, parenting and neuroscience.
• Bachelor’s degree or equivalent academic training in marketing, public relations and/or business.
• Experience and comfort with traditional and digital marketing best practices as well as fresh, out-of-the-box thinking.
• Skills as both a tactical executor and creative, strategic thought partner.
• High-energy, positive personality and an appreciation for a fast-moving, agile organization.
• Ability to work both independently and collaboratively within a team and across departments.