Retail Web Manager
Engaging. Dynamic. Fun.
As one of the world’s renowned art museums, the MFA boasts a collection that spans nearly all cultures and time periods—ranging from the art of ancient Egypt to French Impressionism to Contemporary. There’s art and so much more to interest people from all walks of life. The Museum is a lively social destination that offers concerts, films, and lectures while also serving as an important community and educational resource for schools and families.
Our mission is to preserve and share our treasures with Boston and beyond while providing an engaging and memorable experience for all our visitors. This would not be possible without our talented staff, volunteers, donors, members, and community partners.
Our culture is built on scholarship, collaboration, trust, and mutual respect. We embrace change and the opportunity it brings and are committed to develop, reward, and retain our valuable staff.
Join us for what promises to be an enriching, vibrant, and ever-changing experience. And, yes, a fun place to work!
The Retail Web Manager will be responsible for the strategic direction of the MFA On-line retail site. Responsibilities include: generating and updating the website content (products, content, and promotions); working knowledge of the systems supporting the on-line store; build traffic to the on-line store and the resulting sales; plan, define and implement website changes and functional improvements; monitor key performance indicators on the website and develop plans to improve them.
System management:
• Manage the on-line store platform and associated systems.
• Manage website configuration and parameters (eg; stock management, shipping rates and options, tax rates, etc.).
• Investigate and report any operational/technical issues arising.
• Test and deploy functional projects/deployments.
• Liaise with internal resources regarding the day to day management of the on-line store.
• Evaluate approaches and strategies to improve website sales conversion and customer engagement.
On-line shop management:
• Create, edit, proofread and delete items to create a dynamic, sales producing web presence. Update product information, images, and content when necessary.
• Write/obtain copy for all new items. Review items periodically to make sure all information is current.
• Monitor item level inventory reports. Request information from buyers on out of stock or reordered items. From that information, determine if items should be taken off temporarily or permanently, or if a message about expected in stock date should be supplied.
• Supply recommended sales budgets to Director of Retail during preparation of next fiscal budgets. Complete financial sales plan breakdowns by period.
• Review sales on a daily and weekly, and seasonal level versus LY and PL to better understand customer behavior and initiate promotions on a timely basis.
• Manage promotional email program. Meet on a regular basis with the Database Marketing team to plan the retail emails. Load schedule and assets on SharePoint. Maintain master schedule of promotions. Meet with buyers to develop email offers. Provide image requirements to Graphic Designer. Serve as lead contact for Database Marketing.
Marketing management:
• Understand and develop sources of traffic: email, SEO, PPC, affiliates, social media, etc.
• Manage social media for on-line shop.
• Liaise with in-house teams to implement and support campaigns.
• Investigate, evaluate and assess new ways of generating traffic/orders.
• Produce reports to analyze performance of all on-line marketing campaigns and promotions (via reports, analytics, surveys, etc.).
Merchandising:
• Work with buyers to secure all necessary information per product, (copy information, samples of items to photograph, inventory due dates, etc); finalize assortment for the upcoming season. Utilize selling history and trends to challenge buyers to add strong web items. Suggest product based on trends happening within the on-line business and retail market.
• Participate in seasonal and exhibition sales post-mortem re-caps.
• Determine product focus to ensure “newness” and compatibility with museum exhibitions and events on the site.
• Adhere to Exhibition assortment conception and confirmation schedule to offer product timely for the Exhibition. Capture any promotional pre-sell available on catalogs or existing product. Always promote upcoming exhibitions.
• Recommend product categories to highlight in promotional schedule. Develop promotional strategy by season, utilizing creative ways beyond discounting to gain new customers.
• Meet with Director of Retail to report on sales results, promotional opportunities, Exhibition schedule, trends, and other related opportunities.
• Work with web and design staff to maintain and upgrade on-line store.
• BS degree with three to five years of related experience and/or training, or equivalent combination of education and experience.
• Detail-oriented and able to prioritize tasks; dependability is a must.
• Exceptional communication (written/verbal) and organizational skills.
• Must be visually intuitive and able to work independently as well as part of a team.
• Ability to manage multiple projects in a fast-paced, deadline driven environment.
• Strong working knowledge of all Microsoft Office products including Word, Excel, PowerPoint, and Outlook.
For consideration, please submit your cover letter and résumé to: resumes@mfa.org. You may also submit your materials via postal mail to: Human Resources Department, Museum of Fine Arts, Boston, 465 Huntington Avenue, Boston, MA 02115.
The Museum of Fine Arts, Boston is an Equal Opportunity Employer and seeks diversity in its workforce.
June 16, 2016
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