Museum Studies at Tufts University

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Communications Manager [Glenstone Foundation, Potomac, MD]

Description
Job Purpose: Glenstone is seeking a full-time Communications Manager to develop and implement institutional communications and public relations and manage initiatives that advance the museum’s programs and mission, in close collaboration with external PR consultants.  Key areas of focus will be overseeing local and regional media relations, coordinating with outside agency on national and international media relations, managing and implementing a digital communications strategy, and liaising with museum leadership and curatorial staff.
Requirements
Essential Duties: Public Relations

  • Work closely with PR consultants on strategic communications plan for all major museum initiatives, including the expansion project, exhibitions, art installations and other special initiatives, public programs and performances, education programs and scholarly activities
  • Develop and manage press lists
  • Develop and distribute press materials and manage approval process
  • Select signature images for editorial and social media use
  • Draft talking points and FAQs for internal and external use
  • Respond to media requests, facilitating inquiries and requests and providing materials necessary for published reviews, features, articles, and news items in digital and print media
  • Coordinate interviews and media tours with Glenstone staff and leadership
  • Manage museum’s website and social media channels
  • Escort photographers and videographers in the galleries and on the grounds
  • Obtain photo permissions for media use and maintain website press room and image library
  • Monitor and assemble media coverage
  • Create and distribute internal media reports on a regular basis
  • Develop, execute, and evaluate a digital communications strategy to expand public access, develop new audiences and multiply messaging opportunities using a variety of digital platforms and communications tools such as the website, blogs, social media, and video
  • Work collaboratively and cross departmentally on initiatives, projects, and goals
  • Other tasks as required
Required Qualifications:
  • Enthusiasm for Glenstone’s mission
  • Bachelor’s degree in art, marketing, journalism, or a related field, from an accredited institution of higher education
  • Knowledge of museum operations, the arts industry, and digital marketing for the arts
  • Relationships with the cultural media sector
  • Strong strategic and tactical understanding of digital media, including website user experience and best practices for key social media outlets (Facebook, Twitter, Instagram, Pinterest, Tumblr, YouTube, Vimeo, etc.)
  • A high level of professional integrity and the ability to handle sensitive issues and situations with discretion
  • Minimum of five years of public relations experience, with significant experience managing digital communications
  • Exemplary written, verbal, and listening communication skills and a demonstrated ability to communicate clearly and professionally
  • Ability to work independently and effectively, and with great attention to detail
Job Information
  • Potomac, Maryland, 20854, United States
  • 28520748
  • May 13, 2016
  • Communications Manager
  • Glenstone Foundation
  • Public Relations/Marketing
  • No
  • Full-Time
  • Indefinite
  • BA/BS/Undergraduate
  • 5-7 Years
  • 0-10%

1 Comment

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