The Oakland Museum of California values are fundamental to our institutional culture and guide our work together.

Excellence: We are committed to excellence and working at the highest standards of integrity and professionalism.

Community: We believe everyone should feel welcome and part of our community, both within the Museum and with our visitors and neighbors.

Innovation: We embrace innovation and calculated risk-taking to achieve our mission.

Commitment: Our work at the Museum demonstrates a sense of purpose and a shared accountability for the institution’s success.


The Associate Director of Evaluation and Visitor Insights is responsible for strategy, planning and execution of an institution-wide, integrated program for evaluation and visitor research that helps the Museum understand its performance against stated public impact and business goals. The position works across the institution to lead the creation and dissemination of dashboards and reports that are a foundation of a culture and practice of decision-making that is results-oriented and data-based.

The following reflects OMCA’s definition of essential functions for this position, but does not restrict the tasks that may be assigned. OMCA may assign or reassign duties and responsibilities to this position at any time due to reasonable accommodation or other reasons.

• Support the Museum’s mission, values, vision, and core commitment to the visitor experience, community engagement, and institutional relevancy for the future
• Contribute to and support the OMCA strategic plan, annual priorities, and institutional initiatives such as diversity advancement
• Contribute to a positive organizational culture based on mutual respect, a spirit of collegiality, cooperation, and openness to many perspectives
• Participate in a culture of ongoing learning, collaboration, innovation, creativity, and community engagement


Evaluation and Visitor Research  

• Develop, in consultation with the Director, OMCA Lab and other internal stakeholders, the strategy and plan for a fully integrated, institutional program of visitor research and program evaluation that supports Museum priorities; oversee the execution of the plan
• Design and implement visitor research and evaluation methods, protocols, instruments and tools, in consultation with staff and consultants; train staff and colleagues on execution and data collection as needed
• Design and implement protocols and procedures for visitor data collection, management, access and analysis; prepare reports, both written and visual, for internal and external stakeholders; train, monitor and coach staff, volunteers and interns as necessary
• Gather and review visitor studies research and evaluation in the field and other related fields to inform OMCA research practices and activities

Visitor Insights
• Lead the development, design and implementation of an integrated institutional dashboard incorporating both community engagement, visitor experience and business KPIs; establish protocols, standards and timelines for data analysis and reporting in consultation with                internal stakeholder groups; participate in presentations to senior management
• Provide data analysis support to internal stakeholders specifically to explore visitor trends and opportunities

Project Management and Administration
• Lead and serve on cross-functional teams and committees
• Participate in Center strategic and annual business planning
• Manage the performance and priorities of direct reports; participate in OMCA’s annual performance management and staff development program
• Develop, negotiate, and monitor professional services contracts
• Recruit, lead, coach and train staff, volunteers and interns as required
• Keep abreast of trends developments in the fields of museums and collections management; stay current with general museum news nationally and internationally
• Manage project budgets, insuring fiscal responsibility while maximizing return on investment
• Ensure essential information is communicated consistently and in timely manner within department, between Centers, and to key partners


A combination of experience and education that demonstrates possession of the necessary knowledge and abilities for this position is required as noted:
• M.A. degree in relevant field such as museum studies, program evaluation and visitor research/studies or equivalent work experience required
• Minimum 5 years of related experience

• Demonstrated knowledge of the principles and practices of program evaluation and visitor research methodology, design and execution, and data management and analysis
• Demonstrated knowledge of museum visitor studies field and the implications for experience design
• Demonstrated ability to recruit, manage, train and motivate staff, interns and volunteers
• Exceptional communication skills and experience (both written and verbal, formal and informal) with external and internal stakeholders
• MS Office (Word, Excel, PowerPoint); Google Apps

While performing the duties of this position, the employee is frequently exposed to the following:

• Noise, such as groups of people working in enclosed areas
• Typical office environment
• Ability to lift up to 35 pounds

The Oakland Museum of California is a multicultural organization committed to diversity and practicing equal opportunity employment in recruitment and hiring. Qualified candidates of diverse backgrounds are encouraged to apply for open positions.

Job Information
  • Oakland, California, 94607, United States
  • 28709524
  • May 25, 2016
  • Associate Director of Evaluation and Visitor Insights
  • Oakland Museum of California
  • Assistant/Deputy/Associate Director
  • No
  • Full-Time