So let’s put what we’ve read/talked about regarding attitude change into practice. Check out the ad above. What do you think, is it more likely to operate effectively via the central or peripheral route to persuasion? Why do you say that? Now consider the three factors that influence persuasion as discussed by the Yale Attitude Change approach–how would you evaluate the way in which the creators of this ad handled these factors?
In short, knowing all that you now know about the science of persuasion and attitude change, what about this ad works and doesn’t work in your opinion?