Recently, I got an email from my alma mater. I’ve agreed to serve as a class agent, one of those people who pesters other graduates from my class to give money to our school (in large part, I do this because I figure it gets me out of having to give much money myself, but shhh–I’d prefer that they chalk up my pro-social behavior to more altruistic motivations). Anyway, here was the email I got, with language we’re supposed to use to convince our fellow alumni to make a donation, no matter how small:
When we get the class participation number up it does all kinds of things. Primarily, it sends a message to people who want to learn more about XXX College– whether they are prospective students, prospective faculty or staff, or anyone considering becoming part of the XXX community – that this is a place people enjoy being. It tells the world this is a place that has made a mark on us for the better. It signals to the classes before and after us that our place in the XXX community is well occupied and in good hands, and they should also rise to the occasion. And perhaps some may find it a bit easier to make a larger donation knowing that 75% of your classmates are right there doing what they can. The bottom line is, your donation may be a drop in the bucket. But don’t underestimate the power of its magnetic pull on more and bigger drops all around it now and into the future. And the cool thing is, you can send that message for the price of two lattes if that’s what you want to do. We just need you to do it, today. Please.
So what do you think? Good effort at compliance? What concepts from the course, particularly Chapter 8, do you see at play here?