Category Archives: Attitudes

What Does the IAT Tell Us?

In our second lecture on Prejudice, we discussed the Implicit Association Test (IAT). In fact, I asked you to take a low-tech version of the test as part of that lecture. And you can take multiple versions of the test … Continue reading

Posted in Attitudes, Chapter 13, Racial Bias, Research Methods, Social Cognition, Stereotypes | 6 Comments

Advertising and Attitude Change

So let’s put what we’ve read/talked about regarding attitude change into practice. Check out the ad above. What do you think, is it more likely to operate effectively via the central or peripheral route to persuasion? Why do you say … Continue reading

Posted in Attitudes, Chapter 7, Media | 21 Comments

Tweeting Out Reactance

On to Chapter 7… Interesting story here on what happened in Turkey a few years ago when the government banned Twitter. Short answer? Twitter use skyrocketed. Reactance at its finest, perhaps?

Posted in Attitudes, Chapter 7 | 12 Comments