Category Archives: Research Methods

What Does the IAT Tell Us?

In our second lecture on Prejudice, we discussed the Implicit Association Test (IAT). In fact, I asked you to take a low-tech version of the test as part of that lecture. And you can take multiple versions of the test … Continue reading

Posted in Attitudes, Chapter 13, Racial Bias, Research Methods, Social Cognition, Stereotypes | 6 Comments

On Correlations and Causation

from http://xkcd.com/552/ As you heard in our second lecture (and, undoubtedly, have heard before in previous courses in Psychology and other scientific fields), just because a correlational relationship emerges between variables in a study does not mean we know anything … Continue reading

Posted in Chapter 2, Media, Research Methods, Research Study | 9 Comments