Fall 2018

‘Tis the Season (for Spending)

Americans love to buy holiday gifts for their pets.

Take a look at what we’re planning this year, according to the American Pet Products Association.

$15.51 Billion

Amount Americans are expected to spend in 2018 on pet “supplies,” a category that includes toys, beds, and over-the-counter medications (but not food).

 

50%

Share of dog owners who will buy their pet at least one Christmas or Hanukkah present, the highest of any species, followed by 39 percent of cat owners.

 

 

15%

Share of reptile owners who buy their pets gifts for those two holidays, the lowest of any species.

 

 

$72

The average amount spent on a present for a horse. Only fish owners spend more, $80 on average (new tanks don’t come cheap).

 

 

$13

The average per-gift amount for dogs and cats; both species can expect about five presents in a year.

 

 

11%

Share of dog owners who throw their pet a holiday or birthday party. That works out to more than six million dog parties a year.

 

Source: The American Pet Products Association National Pet Owners Survey, 2017-2018

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