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Week of 10/26: Attitudes

on Samantha Berg

by Samantha Berg

11 minutes ago

Part of our discussion about attitudes this week was very relevant to the current presidential election.  Under the topic Message Source, credibility and likability are important in validating a message sour […]


on Jackiel, Rothschild

by jroths05

3 hours, 2 minutes ago

The fashion industry tries to sell more than just a product, they sell a lifestyle and aesthetic.  Sometimes people hold a certain attitude towards a brand that the label would like to change, and by using […]

Just Do It - Blog Post #6

on Erica Massaro

by emassa02

3 hours, 9 minutes ago

This Nike advertisement attempts to use more of the central route to persuasion. Although this ad does use eye-catching imagery and an attention-grabbing hook, I would argue that it would not be as successful […]

Ken Bone and the Self-Awareness Theory

on Robert Lovitch's Social Psychology Blog

by rlovit01

8 hours, 14 minutes ago

The other day in class we learned about the self-awareness theory, which is when a person thinks about himself and, as a result, puts his behaviors into perspective to see if they align with his values. The idea […]

Week 3 - He Who Never Erred

on Social Psychology Blog

by cgrego03

8 hours, 55 minutes ago

I have a housemate who I have gotten to know well over the past three years at Tufts. He is a pretty normal guy from California, studying computer science, who likes skateboarding and listening to music. When it […]