Dear Highway Traffic Safety Partners,

Massachusetts law enforcement and traffic safety advocates will gather on the front steps of the State House in Boston on Wednesday, August 22, 2012 at 11:30 a.m. for a press conference to announce the upcoming “Drive Sober or Get Pulled Over” impaired driving crackdown. The one-hour press event will include remarks from representatives from law enforcement, traffic safety and government officials.

We are looking for a diverse group of individuals to represent the 140 people, on average, lost to impaired driving each year in Massachusetts. Those who participate will be given a red t-shirt that reads “140 deaths too many.”

After the press conference session, the “140 deaths too many” red t-shirt clad group will gather in the Boston Common for a group photo to be utilized in the billboard promotion of the “Drive Sober or Get Pulled Over” campaign.

Please be advised that photo opportunities will be available following the press event for law enforcement officials in uniform and state officials. This will be a great opportunity to help further the “Drive Sober or Get Pulled Over” message and include photos in your press releases to local newspapers and media outlets.

Please be a part of this moving and educational event that will help raise awareness of impaired driving and lives lost because of those who recklessly choose to drink and drive.

Please RSVP for this event by contacting Kari Johnston at the Rendon Group at (617)-912-3817 or kjohnston@therendongroup.com. If you wish to participate and help represent the “140 deaths too many” or wish to get your picture taken with state officials please specify this when you RSVP.

Sincerely,

Sheila Burgess
Director, Highway Safety Division