Rama Bijapurkar

Rama Bijapurkar
Market Strategy Consultant

Rama Bijapurkar is India’s most respected thought leader on market strategy and India’s consumer economy. She has an independent consulting practice and works across sectors and organization types, describing her mission as ‘bringing market and customer focus to business strategy’.

In addition to her consulting practice, Rama has served as an independent director on the boards of several companies, including Axis Bank, Bharat Petroleum, CRISIL, Godrej Consumer Products, Infosys, ICICI Prudential Life Insurance, Mahindra & Mahindra Financial services Ltd, Redington Gulf FZE.  She also serves on the Governing Councils of the Banking Codes and Standards Board of India, the Insurance Information Board and is a member of the Eminent Persons Advisory Group of the Competition Commission of India.

She has been a regular visiting faculty at the Indian Institute of Management (IIM), Ahmedabad, her alma mater, and is a member of its Board of Governors.

She is the author of the internationally acclaimed best-selling book on Consumer India, “We are like that only : Understanding the logic of Consumer India” and has most recently published a sequel, titled “A Never- Before World : Tracking the evolution of Consumer India”.

Ms. Bijapurkar holds a B Sc (Hons) degree in Physics from Delhi University and a Post Graduate Diploma in Management (equivalent to an MBA) from IIM, Ahmedabad.


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