Museum Studies at Tufts University

Exploring ideas and engaging in conversation

Author: Danielle N. Maurer (page 1 of 2)

Fundraising Galas: Effective or Expensive?

As we enter another busy holiday season and close out 2022, many museums and non-profits are engaging in special fundraising projects to increase end-of-year giving. Among these development strategies is one that many museum professionals have come to know and even fear: the annual gala.

Fundraising galas, most popular during the between Memorial Day and Labor Day, are one of the most popular and commonly used high-yield development projects. A well-executed gala not only brings in significant income—it also attracts media and drives public interest in the museum or charity hosting the event. Many of these events, such as the notorious Met Gala, are synonymous with wealth and popularity, but are they effective in creating economic stability for the host institution? It’s a complicated issue over which development and museum professionals are divided.

One could describe them the same way Winston Churchill famously described democracy: the worst option, except for all the other options that have been tried before.

Taylor Dafoe, ArtNEwS

Galas clearly create economic opportunities for those participating. During gala season, event planning agencies, furniture rentals, event venues, caterers, and entertainers experience a significance increase in business. Many museums and non-profits lack the operating capacity to achieve an event of such scope with their in-house resources, so they seek out community partners to pull of these fundraisers. This creates fantastic opportunities for collaboration, but often stretches the financial limits of the fundraising institution.

Best fundraising tactics stipulate that the cost for executing a gala should not exceed 30% of the income generated by the event; however, this is a budgeting goal that is oftentimes unrealistic, especially for nascent and small organizations. Galas come at a staggering cost to plan—a study for ArtNet reveals that some museums’ gala budgets exceed the total income brought in by their yearly admission sales. This ratchets pressure for museum staff to plan and execute an event that will surpass the steep investment.

Not only is the stress of planning a successful event a considerable burden for museum staff—it also often precludes them from completing their typical professional duties. This is especially true for smaller organizations, as development departments often cease other projects in the months leading up to the gala in order to complete the rigorous planning process. As seasoned fundraising professionals note, this can considerably negatively impact a museum’s overall fundraising success by derailing other significant revenue-generating projects.

In addition to apprehensions regarding the fundraising efficacy of galas, some professionals note the ethical dilemmas of such projects. Academics Philip Hackney and Brian Middendorf reveal that galas can potentially contradict the intentions and missions of the non-profit institution. Because these celebrations often focus on grand gestures of decadence, they may not represent the non-profit’s philanthropic values. This may be especially relevant for nonprofits dedicated to serving an economically disadvantaged population. 

In light of these arguments against the traditional gala fundraising model, some alternatives may point towards a more sustainable future. The COVID-19 pandemic forced many museums to forgo their annual in-person galas. Some institutions opted to host virtual events. While these events typically worked towards a reduced fundraising goal, the virtual nature also decreased overhead costs. Some nonprofits like St. Jude Children’s Research Hospital also produce “no-go” galas, sponsored events with no in-person party. As fundraising professionals recognize, annual galas are attractive because of their abilities to drive large donations; however, museums can work towards this goal with other major gift campaigns that may require less investment of limited resources.

Overall, galas are a recognizable form of fundraising that increases visibility in the public eye and introduces museums to potential repeat donors. Museums should exercise caution, however, before pursuing such an event. Fundraising professionals recommend museums consult their boards and operations staff to determine feasibility and goals for such an involved project.

SOURCES:

Article by Danielle Maurer

MA Candidate: History and Museum Studies

Tufts University

Weekly Job Roundup (11/13/2022)

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Haunting Attractions for the Halloween Season

Agatha Wojciechowsky. American (born Germany), 1896-1986.
aw 0323, 1963.
Watercolor on paper.
Courtesy of the Collection of Steven Day, New York, NY

Image from the Minneapolis Institute of Art from the Supernatural America exhibit.

It only takes a few steps into a pharmacy or grocery in the month of October to see the impact of Halloween on the public. Aisles are filled to the brim with candy, fake spiderwebs, and gregarious costumes in anticipation of a raucous holiday season. As the town of Salem prepares for a record-breaking month of tourism, one thing is abundantly clear: mainstream interest in the occult, the scary, and the supernatural is stronger than ever.

Can this affection for the macabre manifest in the museum world? Is it possible to run exhibitions on the things that go bump in the night? Would people view a museum as the authority on the supernatural? In short, yes! Many museums have capitalized on the paranormal. Some institutions have featured supernatural themes in rotating exhibitions while others dedicate their entire exhibition capacity to allegedly haunted objects. For example, the recent traveling exhibit Supernatural America: The Paranormal in American Art enjoyed well-attended displays at the Toledo Museum of Art, Minneapolis Institute of Art, and the Speed Art Museum.

Of course, a bizarre and subversive topic like the supernatural lends itself to dramatic and otherworldly interpretations, with many institutions blurring the line between museum and haunted house. But rather than dismiss these unconventional museums for their unorthodox methods, we should approach them with curiosity—they are tapping in on an interest that is in high demand. If these institutions can generate excitement for visiting exhibits, they are making an invaluable contribution to the museum and historic house community.

Here are some haunting attractions to enjoy this Halloween:

Zak Bagan’s The Haunted Museum in Las Vegas, Nevada may look like a haunted mansion from the outside, but it holds hundreds of artifacts relating to true crime and the supposed supernatural. With thousands of positive reviews, it is clear that the Haunted Museum is providing an exciting and memorable visitor experience.

The Paranormal Museum in Ashbury Park, NJ is a popular roadside attraction in the New Jersey community. Combined with the Paranormal Books & Curiosities shop, the Museum is home to many haunted artifacts and ghost-hunting equipment.

Of course, historic Salem makes this list with the Salem Witch Museum, one of many occult museums and historic houses in this scenic New England town. At the Witch Museum, visitors can expect to learn about the origins and impacts of the Salem Witch Trials and will be encouraged to consider more modern iterations of this community-wide panic.

Image courtesy of Save Our Cemeteries.

No list of haunted attractions would be complete without mention of New Orleans. For those seeking a more interactive activity, a cemetery tour is the perfect fit. Explore the historic crypts and mausoleums of Orleans parish while learning about some of the cemetery’s most prominent residents. Tours conducted by Save Our Cemeteries, Inc are historically accurate and mutually beneficial—proceeds earned from tours are reinvested into the critical preservation of these historic landmarks.

Happy Halloween from the Tufts Museum Studies Program—we hope you have the happiest and safest of holidays!

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Article by Danielle Maurer

MA Candidate: History & Museum Studies

Tufts University

Weekly Job Roundup

Welcome to the weekly roundup! This week focuses on the New England Area.  We do our best to collect the latest job openings, and please be sure to check last week’s roundup. For more opportunities, we recommend the following databases:

HireCulture – Jobs in the Humanities in Massachusetts
HistPres – Unique Historic Preservation Jobs
Museum Employment Resource Center
Job HQ – American Association of Museums
American Association of State and Local History Career Center
New England Museum Association Jobs                                                      New York Foundation for the Arts

NORTHEAST:

SOUTHEAST & MID-ATLANTIC:

MIDWEST:

WEST COAST:

Weekly Job Roundup (9/16/22)

Welcome to the weekly roundup! We do our best to collect the latest job openings, and please be sure to check last week’s roundup. For more opportunities, we recommend the following databases:

HireCulture – Jobs in the Humanities in Massachusetts
HistPres – Unique Historic Preservation Jobs
Museum Employment Resource Center
Job HQ – American Association of Museums
American Association of State and Local History Career Center
New England Museum Association Jobs

New York Foundation for the Arts

Northeast

Southeast

Midwest

West Coast/Southwest

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