Toolkit + Cheat Sheet

The Social Media Toolkit for COVID-19 provides comprehensive guidelines for local boards of health on developing and implementing a social media strategy, with the support of volunteers.

The accompanying Cheat Sheet is a visual guide that sets out a 5-category, 15-post messaging framework for planning social media posts and adapting them to multiple platforms.

TOOLKIT AUTHORS: 
Lisa Gualtieri, PhD, ScM, Associate Professor
Department of Public Health and Community Medicine
Tufts University School of Medicine

Spurthi Bhatt, MD/MPH candidate, 2020
Tufts University School of Medicine

Ariella Shayani, MD/MPH candidate, 2020
Tufts University School of Medicine

Marina Komarovsky, MS, MPH Alumna, 2011
Department of Public Health and Community Medicine
Tufts University School of Medicine

TOOLKIT REVIEWERS:
Margie Day MS, MHSc
Certificate Program in Digital Health Communication
Department of Public Health and Community Medicine
Tufts University School of Medicine

Alan Balsam PhD, MPH, Adjunct Associate Professor
Department of Public Health and Community Medicine
Tufts University School of Medicine
(Previously Commissioner of Public Health in Brookline for over 20 years)

Risa Silverman, MPH, Director 
Office for Public Health Practice and Outreach
School of Public Health and Health Sciences
University of Massachusetts Amherst

Jacqueline Dick, MS, Program Coordinator and Faculty
Northern Essex Community College Lawrence

CHEAT SHEET CREATED BY:
Logro Content Lab

IN ASSOCIATION WITH:
Massachusetts Department of Public Health