De Ruiter, J. P. (2012). How (not) to give a talk. Geo.brief 6.

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Have you also sometimes wondered why more than 90% of the scientific presentations you go to are so excruciatingly boring? Would you like to be responsible for compelling a large group of busy professionals to politely but reluctantly freeze their brains and put their entire mental lives on hold for up to two hours, and simply wait until you have finally stopped making sounds? If you don’t, I suggest you follow the following rules strictly.