Video Treatment Plan

All Production Managers are required to complete this assignment, due Thursday, October 27 by 5pm as a Word document. The Video Treatment Plan is an overview of the project, and draws on research and initial discussions with groups members about the direction of the story. It helps to see this project as the building blocks for the Storyboard,

Use the cookbook on the Storyboard page and Marc’s Video Treatment Planning website for assistance.

In a Word document, address each of the following in a paragraph each. You don’t need to include a bibliography with this assignment.

1. Purpose. Why’s your topic important? What’s your dramatic question and your answer to it (i.e. what you want your viewers to know by the end of the story)? What’s the purpose (e.g. to advocate, persuade, be critical, entertain)?
2. Point-of-view. Are the narrators speaking in a personal, journalistic, or academic way? What’s the tone of the video (e.g. somber, uplifting, humorous, urgent, forceful, etc)? Will the video identify key historical events and proceed chronologically? Move in a non-linear way? Focus on a single event? What’s the story’s aesthetic (e.g. retro, black-and-white, newsroom with group members serving as anchors,* a story told on an tablet with apps, mystery to be solved, focus on heroes or overlooked struggles, a relationship)?
3. Audience. What specific group of people do you aim to reach, e.g. college students generally or Tufts students in particular, policy-makers, elementary students, high school students, parents, college administrators, etc.? How will you reach this audience? What are appropriate concepts, images (e.g. video, graphs, tables) and language to reach this audience?

*The Digital Design Studio has a cool green room you can use.