Premixed, fortified infant cereals are eaten in small quantities but play a big role in the world food system. They were first developed in the 1930s at Toronto’s Hospital for Sick Children (as “Pablum“) then spread quickly to near universal use in nutrition assistance programs, evolving from INCAPARINA in the 1960s to SuperCereal+ today. Similar products are sold in almost every food market around the world, with many local versions jockeying for shelf space against multinational brands like Nestle’s Cerelac.

This blog post is a repository for photo albums linked below, illustrating the global market for these foods. In my office I’ve kept the packaging from over 200 samples collected in dozens of countries, for the publications described on my research page. Photos are helpful to show their diverse package types, reflecting the different ways that premixed cereals can be made and marketed. What they have in common is being premixed and usually precooked, providing a starchy staple like wheat, rice or maize fortified with soybeans and often other ingredients such as powdered milk. Here’s an example of the packets sent to me for the study described here:

The genius idea behind infant cereals is that premixing and precooking allows the dry flour to be stored and quickly boiled up in small portions, making a semi-soft porridge that can be fed to infants as one of their first solid foods after 6 months of age. That porridge helps caregivers complement continued breastfeeding with additional protein, lipids and micronutrients needed for rapid growth, while also introducing mashed or chopped versions of family foods until the child can chew and digest sufficient quantities of the family diet after about 2 years of age. Simple versions of these cereals can be made inexpensively by local millers, as illustrated here in photos from Ghana for a 2010 scoping study:

The tragedy of premixed cereals is that users cannot see, smell or taste their nutrient composition. Caregivers know this, so the market for premixed cereals runs on trust that producers will maintain high standards and never cut back on their most expensive ingredients. The need for trust helps explain why heavily advertised multinational brands succeed despite competition from local millers, why local firms often choose to signal their quality by charging prices far above their cost of production, and why creating and enforcing international standards for nutrient composition and marketing would help caregivers access local versions at low costs. As promised, here is a set of links to various photo albums:

Last but not least, check out what you get from a google image search, and just FYI: all of these albums had been more easily accessible on the sadly defunct G+ platform:

 

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