ADA Webinar: The Science of Advocacy

The science (and the art) of public policy advocacy is a compelling topic, particularly in light of the challenges presented by growing political partisanship and politically motivated thinking (a.k.a. cultural cognition).
Effective public policy advocacy can positively shape the world of dental medicine, health care policy, and public health practice. By examining the studies carried out by the social scientists who study cultural cognition, there can be a better understanding of the causes and effects of politically motivated thinking.
This webinar will offer potential solutions, stemming from cultural cognition studies as well as time-tested lessons from the discipline of Communication Studies, on how to address and overcome politically motivated thinking
Learners will be able to:
1. Identify the role that political passion and partisanship play in undermining basic reasoning skills and our ability to think clearly and explain how values shape political conflict over facts
2. Apply a variety of effective deliberative strategies for resolving such conflicts consistent with sound empirical data from studies of cultural cognition
3. Create successful advocacy strategies for issues that matter to your group
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