Thinking like an economist, about breastfeeding in Japan
Our start-of-class essays invite students to begin “thinking like an economist” by describing a familiar thing as a three-part story: (a) your own decisions, (b) the decisions of other people with whom you interact, and (c) the rules or technologies that guide interactions. The first step requires only introspection, about our own goals and limitations, and the degree to which we’ve done the best we can given our constraints. The second requires empathy, to see other peoples’ actions as choices that they’ve made under conditions that differ from yours. The third step is hardest of all, requiring imagination about how societal outcomes might differ if we lived under different rules or with different technologies. Here’s the start-of-class essay from Natsuko Seki, an MNSP student from Japan:
For the first six months of my son’s life, I wanted to feed him breastmilk exclusively, following WHO recommendations to raise him up healthy. For this exercise I would like to share my experience when I traveled to the US.
Last January, I went to Boston for ten days to attend in-person classes required to complete my master’s degree. I had to choose whether I brought my four-month-old boy to Boston or left him in Japan. To achieve my breastfeeding goal, the former choice seemed preferable, but I was scared to break his stable sleeping cycle by exposing him to a huge time gap. Since this cycle was critical for me and my husband to stay in good health, I decided to leave him in Japan and tried my best to freeze as much milk as possible for my absent days. During the residency classes, I also pumped every four hours or so to keep my breast producing milk. In the end, my son had to be fed some infant formula along with my breastmilk for a period of about one month, because the frozen milks were not enough and my ability to produce milk declined while we were separated. However, his sleep cycle was kept.
Other people’s choice
My family -Since my husband was working, it was impossible for him to either come to Boston with our son or look after him alone in Japan. Therefore, we asked my mother to help us. She respected my needs and didn’t say her desires clearly, but I knew that going to Boston with us would be harder for her because she doesn’t speak English, so she took care of my son in Japan while I was away. In fact she was pleased this rare opportunity to interact with her grandson because she lives far away and doesn’t get to see him very often.
Infant milk companies – The Japanese birthrate is low so the infant formula market is not so big, and it is not easy for them to have high sales. Their efforts to sell more start even before infants are born — they distribute samples in the hospital, and that actually worked with me. I selected the brand for my son’s supplemental milk from the samples I received at the hospital.
The Japanese Ministry of Health, Labor and Welfare has guidelines for infant and young child feeding that call for appropriate supports, including the use of infant milk if necessary, to help mothers meet children’s needs. In Japan, where there are many concerns about postpartum depression and repeated cases of breastmilk being sold and bought on the internet, exclusive breastfeeding may not the most prioritized measure to protect mother and child’s health. In other countries, a greater focus on just exclusive breastfeeding may be needed, but the Japanese government’s stance allows companies to distribute milk samples at the hospital and that had an influence on my choice.
Thinking like an economist… about gardening at work
By Cherie Asgeirsson
Last spring I wanted to have a garden, to grow tomatoes. There is nothing better than a fresh juicy, vine-ripened tomato! I have had a garden at our home in the past, but water is increasingly expensive and restricted, and my home garden plot is more shaded this year due to tree growth. Fortunately, my employer has a large fenced plot for community gardens where residents and employees grow vegetables and flowers. The value of unrestricted free water and full sun was too good to pass up. To add to the attractiveness of the venture, I partnered with one of my coworkers to share the cost and work in the garden. How did this turn out? Read on.
In the past, I had decided not to garden at work. It would have meant staying after hours to weed and water, not to mention the 26-mile commute on weekends. The opportunity cost of time away from my family was too high. Now with a grown family and a gardening partner at work, conditions have changed. As my partner and I got to know other workplace gardeners, we found that some lived locally and were willing to water our plot on the weekends. In exchange, we watered their plots during weekday lunch breaks. My gardening partner wanted to plant squash, cucumbers, watermelons and herbs, while I wanted the tomatoes. The differences among us created gains from trade, and an equilibrium through which each of us could go further towards our goals. Principles of economics were in play!
The garden area at work sits by wooded conservation land. It has a fence around it to keep out rabbits, gophers and woodchucks that have been known to help themselves to crops in years past. We planted crops that had no history of being eaten by the aforementioned creatures. In early June we composted and planted the young plants, surrounding the tomatoes with cages to support their soon-to-be heavy vines. We watered our garden watching the Yellow Gold Cherry; Ensalada and Black Krim tomatoes and other plants grow quickly with abundant sun and water. Blossoms developed, we could taste the fruit to come. Squash and cucumber vines stretched their tendrils out, running over the black weed covering. The basil reached up into the sky. We were on course for a bumper crop, but…
We had plenty of well water to irrigate the garden, and yet this summer’s low rainfall affected us indirectly: animals were desperate for moisture and food. Who knew that deer could scale the five-foot high fence? We noticed many young shoots eaten to the quick. Blossoms were there one day and gone the next! Almost-ripe tomatoes and cucumbers had small bites taken out of them! Local farmers too reported grazing deer—something they have never experienced before.
Although much of our work ended up feeding the deer, I am glad to have done this gardening at work. In the end we harvested enough tomatoes and cucumbers for ourselves and also to trade for raspberries grown by a fellow gardener. And fortunately for our food supplies, the garden was not our sole source of vegetables! We loved time in the garden, enjoyed the tomatoes and other vegetables that survived, traded our crops and nurtured our friendship. Other relationships were forged in the garden, outside of the work arena. The supply and demand for land, water and labor among co-workers and our employer creates a steady stream of satisfied gardeners. The benefits went well beyond the delicious tomatoes we took home, and are why we plan on gardening at work again next year.
Thinking like an economist about… making friends as an introvert
by Connie Ray
Economic thinking has helped me understand why it’s so hard to make friends as an introvert. Like everyone else, we introverts crave meaningful relationships, but the very actions necessary to establish friendships require us to behave in ways contrary to our every instinct. Introverts notoriously dread “small talk,” but try jumping from stranger to friend status without a few “Boy, it’s hot out there”s or “How was the traffic getting here”s. Friendships also require initiating, accepting, and following through with social invitations, which means leaving the comfortable cocoon of aloneness. Beginning friendships entails interacting with strangers, which we may know is potentially rewarding, but it drains an introvert’s energy.
The particular story of one friendship I made when I first moved to Southwest Virginia can be nicely explained using economic thinking. I was 6 months pregnant. My husband was starting medical school and was always either in class or studying (I guess they want doctors to be smart and educated or something). Soon after we arrived in Virginia, I met another woman whom I’ll call Sally. Here’s how we became friends:
I: Our goals
I desperately wanted a social outlet, support when the baby arrived, and, above all, a meaningful and comfortable friendship. Enter, Sally. Sally is an extrovert who thrives off of social interaction and derives personal satisfaction from being useful to others. She wanted more friends and opportunities to serve. Our goals were aligned. It could not have been more perfect. Except—
II: Our constraints
As an introvert, my constraints include extreme dislike of small talk, avoidance of phone conversations, and an instinct to avoid the “drain” of being around other people. Sally’s constraint at the time was a flip phone without texting, so her go-to option for contacting people was always a phone call.
III: Our first equilibrium: A failure to communicate
Sally decided she wanted to be my friend. I wanted to be hers. She began regularly calling and leaving me voicemails asking to chat or hang out. She left voicemails, because – of course – I didn’t answer. Normally I would default to a text response, but that wasn’t an option with Sally, so a lot of her calls went unreturned despite my desire to be friends. Put in economic terms, her reliance on voice calls and my need to use texts prevented the market for friendship from functioning. Each of us was optimizing, but our constraints prevented us from getting anywhere near our goals.
IV: A better equilibrium
Sally did not give up on me, and eventually, I overcame my social anxieties and started returning her phone calls. I even accepted and kept social invitations (sometimes). As a result, Sally and I developed a deep friendship that has promoted our mutual satisfaction in a stable and mutually beneficial equilibrium.
V: Can social rules help everyone build more meaningful friendships?
The very nature of socialization is unfriendly terrain to an introvert. Will drew my attention to an article listing ways that employers can make workplaces friendlier to introverts, and it is full of great suggestions. Whether the social scene can do the same, however, is debatable. The invention of texting is an advantage for introverts, as is social media (we can be social while sitting in the comfortable isolation of our own homes). Ultimately, however, it remains an introvert’s responsibility to overcome personal constraints if he/she wants to develop any friendship not totally confined to texting and Facebooking.
Thinking Like an Economist: My Home Chef Experience
My Goal: Fix Dinner
The promise of Home Chef (and other similar meal kit delivery services) is appealing – everything you need to make a home-cooked meal, from scratch, in 30 minutes, delivered right to your door without a visit to the grocery store. As I reflect on the choices that led to the decision to try Home Chef, the phrase “we can do better than this” comes to mind.
My husband and I both work and both like to cook, but find cooking after work for young, picky eaters exhausting and frustrating. We have several failed attempts at weekly meal planning under our belts, harpooned by: not sticking to the planned meal (him); forgetting to buy ingredients needed for the meals (me); and failure to execute on the plan because of the paralyzing weariness of raising little boys (both.)
We throw together meals at the last minute, or end up eating leftovers or takeout. We also waste an incredible amount of food that we buy with good intent and then let expire. We are dependent on frozen and pantry items (think frozen vegetables, canned sauces, prepared fruit cups.) Our menus have become narrow and not as healthy as this dietitian mom wants.
Home Chef seemed like a good solution. The recipes were simple, I felt confident cooking them and the food was tasty. For two weeks, I was I able to cook three meals a week after I was done with work. My husband seemed very happy. It made me feel really good to cook dinner.
There was just one problem: the packaging of “everyday” and shelf-stable ingredients. As a family of four, they would send two meal kits and I had to double the recipe. It was double the packaging – double everything. They sent EVERY ingredient in exact portions. I would receive two tiny plastic bottles of Sherry Cooking Wine, 8 cloves of garlic and 12 single pats of butter. All the packaging was recyclable, but it was SO much waste.
Each meal costs around $9.00, so I found myself calculating how much I just spent on garlic, sherry cooking wine and butter, already found in my pantry and refrigerator. After two weeks, I discerned that the good feelings created by the cooking were not from the service itself, but from the well-orchestrated preparation. I suspended the service – giving them my feedback – and decided that we would follow the principles of the Home Chef service (good recipes and ingredient prep) and try another attempt at meal planning.
That attempt was short-lived and admittedly we are back at square one. While I regret cancelling the Home Chef service, I also have not clicked the “reorder” button, so the choice was probably optimal.
The Goals of Others: Satisfy the Target Consumer
My husband gets home from work before me and he is a great cook. I’ve gotten into the habit of just letting him cook dinner nearly every day of the week, though it makes me feel guilty. He, obviously, would like to NOT have to cook every night. But, he dutifully comes home and whips up a dinner that is mostly kid-pleasing starch with frozen veggies and a frozen protein. I do the dishes and we call it a day. He seemed happy with the Home Chef recipes and he was supportive of the whole process. He also supported the decision to stop, because he agreed the packaging was over the top and we could mimic the principles if we tried harder.
For the team at Home Chef making decisions on how to produce and package meal kits, we think that to simplify their production they must be producing recipes and kits for a model customer. The archetype they have in mind is a couple with no kids, in a small urban space, who keep very little stock on hand. They don’t cook, or are just learning to cook, and they haven’t built up the pantry that more seasoned cooks might have. Instead of adapting their model to different types of households, they simply use the same meal kits and multiply it times X to accommodate different household sizes.
In my work and when I food shop, I also see more and more that food manufacturer and retailers are building up their offerings in the “almost home cooking” space. Pre-cut ingredients. Prepared spice blends. Meal and salad kits with a recipe. These offerings come at a premium price – just as Home Chef is a premium service. It’s an attractive market because the target consumer is working professionals with disposable income, but not disposable time.
Societal Influences: Conflicting Agendas
There are societal norms at play about the role of working supermoms cooking for their families – I certainly feel that pressure. It’s embarrassing that I’m a mom who can’t get it together to cook dinner…made more embarrassing because I’m a dietitian and actually have studied (and taught!) meal preparation and planning. Nonetheless, this RD mom is waving the flag to say it is REALLY hard to have a dual-career family and make dinner work.
There are also societal norms around working hours in the U.S., which generally fall in the range of 8 a.m. to 5 p.m. with a 40+-hour work week. Somewhere in there we also ask ourselves to exercise, spend quality time with our spouse and kids, volunteer, and practice some basic physical and mental hygiene. If you layer on school activities, childcare scheduling plus evening activities, it’s easy to understand why cooking dinner becomes so hard. When are you supposed to do it? (DISCLOSURE: I’m listening to “168 Hours: You Have More Time Than You Think” on Audible, so I might sing a different tune when I’m done!)
I think there is a model – maybe it’s out there already and I don’t know about it – where a household could use this style of delivery service and commit to a meal plan where they self-purchase a specific basket of staple items that they will reuse in the plan. Then the delivery service would only send the fresh produce, proteins, and unusual items that can confound meal planning. In any case, there is certainly a market for innovation to make all of this easier, and Home Chef and its competitors are just at the beginning of something really transformational.
Maybe this is something I could work on…if I only had the time!
Twitter (click photo for full profile)
- Just got big boost to #FoodPricesForNutrition, via @RockefellerFdn invite for an #RFBellagio Center Residency. I c… https://t.co/xRQU4SBitl about 5 days ago
- Friedman careers center postings
- Friedman alumni group on LinkedIn
- Nutrition-related jobs (ASN)
- Devex (US and international)
- Economics-related jobs (search “food”)
- Policy-related jobs (APPAM)
- Boston-area intl. dev. jobs & news (BNID)
- Food policy jobs in the US (Daybook)
- Intl. ag and nutrition jobs+news (Ag2Nut)
- Intl. development jobs (search “food”)
- Global health & poverty (80,000 hrs)
- Boston Network for Intl. Dev.
- Solutions Journalism – stories of success
- Politico – US food & ag policy
- Ag2nut – international nutrition
- Chicago Council – global food & ag
- Farm Policy News – from Univ. of Illinois
- The Counter – ‘Fact and friction in American food’
- Food dive – specialist journalism about the food industry
- Food Safety News – nasty stuff to avoid
- Dani Nierenberg’s Food Tank
- Jeremy Cherfas – food culture
- Gro Intel – deep dives into data
- FERN’s ag insider news
- Econofact – US economic policy
- Rudd Center – obesity policy
- David Allison – obesity research
- ANH Academy – mostly Africa & Asia
Data & resources
- My list of resources (experimental)
- WB DIME data analysis handbook
- JPAL how-to research resources
- USDA Econ. Res. Service (ERS) data
- USDA Food & Nutr. program data
- NCCOR – all US food-health data
- World Bank data
- FAO Statistics (FAOSTAT)
- UNICEF statistics
- WHO – child heights and weights
- WHO – global obesity and BMI
- UN system data
- HDX – humanitarian crises
- The dataverse
- IHSN – household surveys
- IPUMS – accessible data (incl. IDHS)
- Euromonitor – branded foods (library subscription)
- Gro Intelligence data
- UNCTAD – international trade
- Parke Wilde – food policy
- Jess Fanzo – food systems
- Marc Bellemare – ag & food econ
- Chris Blattman – dev econ
- Jayson Lusk – ag & food econ
- Diane Coyle – economics books
- Marion Nestle – food politics
- Tamar Haspel – food & ag
- World Bank – impact evaluation
- BITSS – research methods
- Econofact – US econ policy
- Susan Dynarski – education policy
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