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Tag: food for thought (Page 4 of 6)

Worth Reading: Why Fast, Cheap, and Easy Design Is Killing Your Nonprofit’s Brand

by editor Phillippa Pitts

We’re all familiar with the well-intentioned but poorly executed museum YouTube video, Twitter stream, or online publication. Some of us are even guilty of creating them. We work hard, even with limited resources and training, to keep pace and keep creating high quality products.

However, there might be a problem even for those out there who are multitalented mavens or saavy consumers: off-the-shelf solutions compromise branding. Heath Shackleford, a marketing consultant, argues:

Technology is indeed empowering those with mini budgets to create mightily. On the flip side, it’s also producing a surplus of uninspired websites, flatlining brands, and cookie cutter approaches to communications. While moving fast and free, nonprofits are trading originality, vision, and identity for templates, plug-ins, and off the shelf solutions.

While I don’t agree with the full article, it’s a great talking point for teams. Is your Pinterest page on mission? Do you know how (or if) your website supports your gallery talks? Can your visitor recognize and navigate these connections? With all your new offshoots and projects, is your institution still telling a coherent story?

Read the full article here.

What can museums do for sick kids? [Repost]

Got a good idea? Add your comment to the MuseumNext conversation post below…

 

Last week my two-year-old son was admitted to hospital, and for the past week he has been confined to a ward. Brody is crazy about dinosaurs and animals, and much of the time has been spent watching The Land Before Time and playing with his toy diplodocus.

So what does this have to do with museums? My son also loves museums, especially those with dinosaurs and animals in their collections. His favourite, the Great North Museum is only a street away from the hospital, but he can’t visit and a loan box would be too much of a health risk to allow on to the ward.

I think museums could have a role to play in making staying in hospital a more pleasant or at least a less boring experience, and confined by hygiene and mobility, digital media seems the ideal tool to do this (again I this relates to the value of a museum investing in their digital platforms not just the physical venue).

I have been reminded this week of a conversation with Tijana Tasich from TATE at MuseumNext Barcelona about how a live video feed from a gallery could enable those who aren’t able to travel, to experience an exhibition.

This could take the form of a tour like the Phygital tour which MAS in Belgium used to allow remote web users to control guides with webcams? Perhaps this would work for older audiences, but I’d imagine that children my son’s age would quickly get bored of this.

What would be fantastic would be the ability to bring a collection of augmented reality dinosaurs and animals from the museum and position them around the ward for him to see, allowing us to bring the museum into the hospital.

Perhaps such an app exists or your museum has ‘an app for that’ (if you do, please tell me, so I can share it with Brody), but I’d encourage every museum to think about how they could make their collections accessible to sick kids and brighten what can be very long and tedious days.

What do you think?

 

Reply on MuseumNext

Guest blog: The Role of Arts Organizations in Civil Society

This weekend, the Tufts Museum Studies blog will be joining the Salzburg Global Forum for Young Cultural Leaders in a global discussion. This 5-day conference brings together 50 young leaders from across the arts (dance, theater, and museum) to meet with experts. Three of the questions on the table have been sent out for bloggers in the field to tackle in advance. Laura Beshears, an MA in Art History and Museum Studies, tackles their first question: What is the role of arts organizations in society & their place in the community?

 

Art plays many roles in society and, at different times, can speak to issues in areas such as religion, science, politics, and history. Whether introducing an international form of movement to the dance scene, putting a modern spin on Mozart or Bach, or providing a visual interpretation of the effects of war, the arts can provide thought-provoking commentary and innovative perspectives on a vast array of global ideas. Arts organizations should, therefore, play the part of illuminator, conveying the power of art in the discourse of complex subjects. In doing so, arts organizations can exist to broaden the horizons of their communities by encouraging analytical thinking and fostering understanding of different opinions and ideas. Moreover, arts organizations can be more participatory in their own communities by bringing art into the public.

People often forget the significance of art in the discourse of social, cultural, and global concerns. Arts organizations need to emphasize art’s contribution to, and its relevance in, civil society. In calling attention to censorship in the arts, for example, arts organizations can lead communities to understand the persuasive power of art throughout time. Many movements throughout history have sought to destroy subversive or scandalous art or use art to further different religious or political agendas. The iconoclasm enforced by Byzantine authorities prevented artists from creating representations of religious figures. Hitler not only destroyed modern art, which he found to be degenerate and threatening, but also used visual images, including documentary film, as propaganda for Nazism. As a recent example, the Chinese government detained the contemporary artist Ai Weiwei for tax evasion, although the real reason is believed to be that Ai’s politically charged art criticized Chinese authority. Ironically, these attempts to squash the arts have merely shown that art reflects the deeper preoccupations of its society. Past and present authorities have perceived the arts as threats since the arts clearly have the power to spark ideas and challenge prevailing opinions. It is the role of arts organizations to maximize their potential as a source of influence in society.

Arts organizations can assume the role of illuminator through various means. In keeping with the theme of educating the public about censorship, art institutions can stage previously banned dance performances, hold a concert of music that has historically been considered too radical, or exhibit works of art that at one time had instigated controversy.  The presentation of this kind of art invites audiences to think about what qualities of the art may have been contentious and why. Viewing the art of Robert Mapplethorpe, for instance, and questioning why the Corcoran Gallery of Art banned an exhibition of his works in 1989, the public might understand that Mapplethorpe’s overtly sexual depictions caused a stir and made people uncomfortable. In seeing Marcel Duchamp’s “The Fountain,” even though many people may not be as shocked to see something like this in a museum today, the public may realize that the idea of the ready-made and the absence of the artist’s touch scandalized people in the early 20th century. Moreover, this kind of provocation forces the audience to understand that art does not exist in a vacuum and is indeed reflective of its society. By reflecting on history, government, civil rights, feminism, sexual liberation, and countless other socially pertinent matters, art can cause controversy and, at the same time, expose people in communities to various viewpoints. Arts organizations can prove that both art and their own institutions are relevant in society.

While they should invite their communities to think about the significance of the arts and encourage them to broaden their perspectives on social matters, arts organizations should also strive to do this in a way that best engages their audiences. They can achieve this by playing a participatory role in their communities and bringing the arts into the public. In addition to utilizing their own spaces, whether white-walled galleries or large music halls, arts organizations should extend the arts beyond these boundaries. Performing plays in parks, installing outdoor sculptures, or even creating exhibitions for airport lobbies, arts organizations can be on an equal ground with their communities by sharing physical spaces. Furthermore, encountering a piece of art in a familiar setting might make audiences feel more at ease. In other words, art becomes approachable and digestible in a comfortable environment. Members of a community may even find it easier to be captivated by the messages expressed by an arts organization.

The role of arts organizations in civil society is constantly evolving. However, in order to be significant in today’s world, arts organizations need to invite their communities to think about the arts and their relevance to social issues in a broader, more global perspective. In this way, arts organizations can both bolster the importance of the arts and assert their own relevance in society.

 

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