Degree Planner

The course addresses the managerial, organizational, ethical, societal, environmental, and global dimensions of marketing decision-making. The main objectives of the course are to sharpen your skills in problem diagnosis and management. You will learn fundamental marketing concepts; improve your familiarity and understanding of institutional marketing knowledge, terminology, and practice; and practice formulating, presenting, and defending your own marketing ideas and recommendations. The course will stress agility in thinking (“whole-brain” and “neuro-marketing” models), operating in complex and volatile market environments, and leading marketing actors and initiatives cooperatively.

Most students report spending between 6 – 8 hours a week on all activities related to this course. 

Next Offered: Summer 2024

The context for and expectations of corporations and their leaders are undergoing radical change. Population growth, increasing consumerism, globally networked supply chains, and shifts in transparency and communication are creating resource challenges and heightened expectations for governance, social engagement, and environmental stewardship. As a result, managing a sustainable and successful 21st century enterprise requires updated context, skills, frameworks, and vernacular.

This course is designed to prepare leaders for this new operating context. By the end of the semester, you will:

• Understand the roots and implications of climate change and resource scarcity.
• Learn a new mode of thinking that includes systems dynamics and the ability to use systems thinking as a tool to address nonlinear, complex, closed loop challenges.
• Appreciate leverage points with specific focus on the intersection among investors, consumers, governments, and corporations.
• Reconsider corporate purpose in light of newly extended boundaries of responsibility.
• Focus on the importance of serving stakeholders beyond shareholders.
• Narrate a different story and strategy in order to recruit and retain talent while contextualizing and activating strategy.
• Appreciate issues such as resource availability, license to operate, and evolving regulation.
• Learn how to build new relationships, partnerships, and collaborations across functions and sectors.

This course is designed to give you a framework to lead a progressive 21st century corporation. The pedagogy is designed as a blend of lecture, case studies, practitioners’ experiences, and class discussion in order to provide you with models and tools to improve outcomes. Finally, the course will expose you to new types of challenges and opportunities that you will encounter across the value chain—from finance, to supply chain, to product development, to marketing—and prepare you with models and skills to identify solutions.

Next Offered: Fall 2024

Beyond Balance Sheets is a journey. It is designed to follow, and also to fully complement, Corporate Finance in Global Financial Markets, while fulfilling two discrete goals. The first of these is to provide a review, and then an opportunity for deeper reflection and analysis of selected themes in corporate financial accounting as these specifically impact the risk and so the value of firms. The second goal is to extend the accounting paradigm to financial institutions and markets through a balance sheet “lens” to examine the role and functioning of these institutions as key components of the global finance system. As designed the course is organized into two discrete “halves”, the first consisting of five sessions culminating in the mid-term and focusing on themes such as advance accounting concepts, capital structure and corporate distribution policy, derivative securities, and forensic accounting. The second half is centered on financial institutions such as central banks, commercial banks, bond markets, pension funds, investment management companies, and private equity and venture capital firms.

Most students report spending between 6 – 8 hours a week on all activities related to this course. 

Next Offered: Summer 2024

This course is about managing the growing flow of business between countries, especially the supply chains that interconnect economies. Supply chains are especially dynamic today—performance demands on companies are steadily rising, geopolitical risks abound, and digital technology offers new choices about how to deliver to customers and how to control the chain.

You will learn how to create, negotiate, and manage supply chains. The course operates at two levels. One is the global context: the forces that shape new supply networks, the elements that determine which ones succeed, and the particular challenges of operating in the developing world. The second is the operating level: how companies decide where to source, the partners they need, and where and how to build and control these supply networks.

The tools of the course range from hard analytics and decision-making models to soft skills in aligning incentives and conflict resolution. The course covers a great range of industries—from commodities to basic manufactures to high tech—as well as services and goods.

Most students report spending between 6 – 8 hours a week on all activities related to this course. 

Next Offered: Summer 2024

This course is designed to prepare students to launch new ventures. It draws from case studies and the growing body of research in entrepreneurship, social entrepreneurship, and leadership. Upon completion of this course, students will have increased their self-efficacy, awareness, and skills needed to start and lead new business ventures. Features of this course include guest speakers, podcasts and videos, case studies, and assignments that help students to become more resourceful and build an entrepreneurial mindset. Students are not expected to have an idea for a business or social venture before starting the class, but they will complete the course having worked on a project to develop a new venture from inception. In addition, students will learn how to assess product-market fit, develop a financing plan, envision success, and apply the principles of the lean startup methodology and business model canvas. Graduates of this course will develop the knowledge, skills, and attitudes to support entrepreneurial activity in their career endeavors.

Next Offered: Spring 2024, Fall 2024