We conducted a literature review, utilizing a variety of resources that highlight differences in preferences among different demographics. We have displayed the results below. By clicking on the questions, you can see the way different demographic groups responded. We encourage you to apply these insights to your engagement strategy, and we’ve developed an Enrollment/Retention Planning Guide to help.
If you notice any gaps or have suggestions of questions and data to add, please share them with us here.
Click a question from the list below to jump to the corresponding data.
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
More likely to report hearing through advocacy groups (Source)
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
More likely to learn about a study online through a patient advocate or blogger (Source)
More likely to learn about a study online through a patient advocate or blogger (Source)
We are working on obtaining this information
We are working on obtaining this information
More likely to hear through their doctor (11%), family and friends (12%), and pharmacist (7%) compared to non-Hispanics (Source)
We are working on obtaining this information
We are working on obtaining this information
Regardless of generation, all respondents are looking for a collection of convenience and access opportunities, such as support through transportation, childcare, virtual participation, compensation for involvement in the study, and better individual care (Source)
A doctor’s recommendation, being sick and needing more options for treatment are motivators (Source)
We are working on obtaining this information
Not referred to the clinical study as much as patients that are 65-74, and 75+ (Source)
Not referred to the clinical study as much as patients that are 65-74, and 75+ (Source)
We are working on obtaining this information
Lack of knowledge surrounding clinical trial opportunities (Source)
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
More likely to prefer hearing from an advocacy group, through posters/pamphlets in doctor’s office, and family/friends (Source)
Prefer learning through discussions with physician (71%) (Source)
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
Community healthcare leaders – doctors, dentists, and pharmacists (Source)
We are working on obtaining this information
We are working on obtaining this information
Hispanic respondents were more likely to prefer hearing about a study online through a pharmaceutical company’s website (33%) or health insurance
website (30%) (Source)
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
Black respondents’ trust in pharmaceutical
companies was more likely to be increased by
knowing that the company employed staff
that was diverse (32%) and that the company
included a diverse set of participants in their
clinical studies (52%) (Source)
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
Hispanic respondents’ trust in pharmaceutical companies was more likely to be increased by knowing that the company employed staff that was diverse (22%) (Source)
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
Perceived as very important (Source)
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
Black respondents were significantly more likely to report ‘Very Willing to Participate’ for all types of flexible options (Source)
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
|
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
48% of White respondents reported ‘Very Willing’ to go to a pharmacy (CVS, Walgreens, Boots, or other local pharmacies) for their study visits if they were to participate in a clinical research study. (Source)
‘Very Comfortable’ receiving care at home, the local supermarket, and the local pharmacy (Source)
34% of Asian respondents reported ‘Very Willing’ to go to a pharmacy (CVS, Walgreens, Boots, or other local pharmacies) for their study visits if they were to participate in a clinical research study. (Source)
45% (All of other races) reported ‘Very Willing’ to go to a pharmacy (CVS, Walgreens, Boots, or other local pharmacies) for their study visits if they were to participate in a clinical research study. (Source)
45% (All of other races) reported ‘Very Willing’ to go to a pharmacy (CVS, Walgreens, Boots, or other local pharmacies) for their study visits if they were to participate in a clinical research study. (Source)
We are working on obtaining this information
Non-Hispanic respondents (48%) were more likely to report ‘Very Willing’ compared to Hispanic respondents (44%) to go to a pharmacy (CVS, Walgreens, Boots, or other local pharmacies) for their study visits if they were to participate in a clinical research study. (Source)
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
Considered very important:
• Info about the sponsor
• Knowing other clinical trial
participants are diverse
• Knowing the staff conducting the study are diverse
• How confidentiality would be protected
• Knowing patients/caregivers had provided feedback on the study design
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
More likely to find the consent form more difficult to understand (Source)
More likely to find the consent form more difficult to understand 21% (18-34yr olds), 16% (35-44yr olds), 8% (45-54yr olds), 8% (55-64yr olds) find consent forms somewhat or very difficult to understand. (Source)
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
We are working on obtaining this information
Visit rates for infants (<1 years) and older adults (65+) were higher than the rates for other age groups. (Source)
African Americans in Generation X (40-55 years old) visit a doctor at least 2x a year due to ailments and long-term diseases (Source)
Visit rates 65+ were higher than the rates for other age groups. (Source)
Visit rates 65+ were higher than the rates for other age groups. (Source)
Visit rates 65+ were higher than the rates for other age groups. (Source)
Female visit rates were higher than males. (Source)
We are working on obtaining this information
We are working on obtaining this information
White individuals visit doctors more frequency compared to other races, though have lower visit ratios for hematology and nephrology (Source)
Asian/Pacific Islander individuals had lower visit ratios (compared to White individuals) (Source)
American Indian/Alaska Native individuals had lower visit ratios (compared to White individuals) (Source)
Asian/Pacific Islander individuals had lower visit ratios (compared to White individuals) (Source) |
Hispanic individuals had lower visit ratios (compared to White individuals) (Source)
We are working on obtaining this information
CISCRP 2023 Perceptions and Insights Study. Accessed February 2024. https://www.ciscrp.org/professional-services/perceptions-and-insights-studieshttps://www.ciscrp.org/services/research-services/perceptions-and-insights-study/
Getz E, Winley R, Joyner V, McDaniel D. “Generational Differences among African Americans, Their Experiences with the Healthcare System.” Applied Clinical Trials, 29 Feb. 2024, www.appliedclinicaltrialsonline.com/view/generational-differences-among-african-americans-their-experiences-with-the-healthcare-system.
Occa, A., Leip, A., Merritt, A. S., & Stapleton, J. L. (2022). Prevalence and correlates of invitation to participate in clinical trials among US adults. Preventive Medicine Reports, 26, 101742. https://doi.org/10.1016/j.pmedr.2022.101742
Forsat, N. D., Palmowski, A., Palmowski, Y., Boers, M., & Buttgereit, F. (2020). Recruitment and Retention of Older People in Clinical Research: A Systematic Literature Review. Journal of the American Geriatrics Society, 68(12), 2955–2963. https://doi.org/10.1111/jgs.16875
Ashman, J. J., Santo, L., & Okeyode, T. (2023). Characteristics of office-based physician visits by age, 2019. National Health Statistics Reports, 184. https://www.cdc.gov/nchs/data/nhsr/nhsr184.pdf
Cai, C., Gaffney, A., McGregor, A. (2021). Racial and ethnic disparities in outpatient visit rates across 29 specialties. JAMA Intern Med, 181(11): 1525-1527. https://jamanetwork.com/journals/jamainternalmedicine/fullarticle/2782019
Quinn, S. C., Garza, M. A., Butler, J., Fryer, C. S., Casper, E. T., Thomas, S. B., Barnard, D., & Kim, K. H. (2012). Improving informed consent with minority participants: results from researcher and community surveys. Journal of empirical research on human research ethics : JERHRE, 7(5), 44–55. https://doi.org/10.1525/jer.2012.7.5.44
Bergmann, F., Matzneller, P., Weber, M., Yeghiazaryan, L., Fuereder, T., Weber, T., & Zeitlinger, M. (2022). Perception of clinical research among patients and healthy volunteers of clinical trials. European journal of clinical pharmacology, 78(10), 1647–1655. https://doi.org/10.1007/s00228-022-03366-3
Wahlstrom-Edwards, L. & Hess, A.M. (2019). The patient perspective on clinical trials. Applied Clinical Trials, 28(3). https://www.appliedclinicaltrialsonline.com/view/patient-perspective-clinical-trials
Anderson, A., Borfitz, D., & Getz, K. (2018). Global Public Attitudes About Clinical Research and Patient Experiences With Clinical Trials. JAMA network open, 1(6), e182969. https://doi.org/10.1001/jamanetworkopen.2018.2969
Neumann, S., Bamford, A., Lithander, F. E., Tenison, E., & Henderson, E. J. (2021). Public attitudes to the use of remote data collection in clinical research. Contemporary clinical trials, 111, 106595. https://doi.org/10.1016/j.cct.2021.106595