What Matters to People When Choosing to Take Part in Clinical Research

How to Use This Resource

We conducted a literature review, utilizing a variety of resources that highlight different preferences, motivations, and perceptions. We have displayed the results below. By clicking on the questions, you can see the way different demographic groups responded. We encourage you to apply these insights to your engagement strategy, and we’ve developed an Enrollment/Retention Planning Guide to help.

These responses have been gathered from a global community. We recognize that there are differences across geographies, disease experience, and treatment options available.  If you notice any gaps or have suggestions of questions and data to add, please share them with us here.

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What Matters to People When Choosing to Take Part in Clinical Research

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