Public Relations & Marketing Coordinator [International Spy Museum, Washington, DC]

Description

INTERNATIONAL SPYMUSEUM

Title:                Public Relations & Marketing Coordinator

Reports To:     Communications Director

Department:  Communications

Status:             Exempt

Summary

Implements the public relations plan that positions and promotes the International Spy Museum. Obtains maximum media exposure for the Museum through informing and responding to the media.  Contributes to establishing and expanding the Museum’s reputation as the premiere spokes “place” for the history of espionage and for providing a world-resource for historic, current, and late breaking espionage information.

Requirements

Essential Responsibilities

Serves as the International Spy Museum’s liaison with members of the local, national and international press, other media and specialty contacts/affinity groups.  Responds promptly to media requests for information and images.Maximizes the International Spy Museum’s press and media coverage.

Develops targeted media plan to support Museum goals including attendance, quarterly public programing promotion, and Spy Museum Store sales.

Researches and writes press materials including media alerts, press releases, fact sheets, background papers, and pitch letters according to approved media plan. Distributes approved press materials to meet lead times required by various media and/or in-house calendar deadlines.

Coordinates on-site filming, photography, radio and television broadcasts, and accompanies visiting media throughout the Museum. Arranges interviews with appropriate staff or board members to speak on behalf of the Museum.

Develops, maintains, updates, and ensures accuracy of the media contact database and PR image library.

Manages the Press Room of the International Spy Museum website,spymuseum.org, updating content to maximize press usability.

Maintains comprehensive records of media coverage and recordings of prominent television and radio coverage. Prepares and presents reports on media coverage.

Supports Program outreach including special cultivation of niche audiences.

Assists in the preparation of award entries, assembling images, researching media coverage to ensure on-time delivery of submissions.

Assists in preparing mailings, press kits and other marketing materials.

Contributes to the Communications department’s efforts to build attendance and revenues.

Such other tasks as from time to time are assigned.

Skills and Attributes

Strong verbal and written communication skills

Excellent grammar and proofreading skills

Meticulous follow-up and attention to detail/strong organizational skills

Ability to work collaboratively with others/strong sense of teamwork

Ability to multi-task

Ability to influence and persuade

Good judgement and decisiveness

Working knowledge of Adobe Creative Suite a plus

Website CMS experience a plus