Director of Communications & Marketing [Stanford University, CA]

Director of Communications & Marketing

Job Number: 68732

JOB PURPOSE:
The Director of Communications and Marketing leads the Cantor Art Center’s efforts to promote and market its collections, programs, and exhibitions to local, national, and international media and to oversee all aspects of media relations, publications, digital presence, and advertising for the purpose of promoting scholarship, developing intersections at the University and in the community, and in sustaining and expanding the Cantor’s diverse audiences.

CORE DUTIES*:

• Provide public relations support for audiences that are both internal and external to the university, including on a national and international scale.
• Develop, execute, edit, and oversee written communications of complex nature, including key content messages for speeches, presentations, magazine columns, correspondence, social media posts, and opinion pieces.
• Develop strategies for brand managements, reputation management and issues management of moderate complexity.
• Design and implement effective media relations programs with routine outreach to local and national news organizations.
• Design and implement effective constituent communications programs.
• Design and implement social media strategies.
• Liaise with staff responsible for a variety of community outreach activities.
• Leverage relationships with key reporters and editors, media, community and/or government leaders.
• Establish relationships with key reporters and editors at top-tier and influential media outlets.
• Participate in strategic planning, financial and business planning, special projects, and other assignments pertaining to the mission of communications and PR functions.
• Develop and implement a strategic and dynamic marketing plan for all exhibitions, programs and events geared to diverse audiences
• Provide strong leadership to convey the museum’s identify and mission.
• Foster existing relationships with media contacts at the local, regional, national, and international level preferred.
• Write and design all marketing materials for both print and digital promotions; produce all media kits
• Research and compile comprehensive related analytics
• Serve as the public face of the Museum at museum-related events, both in-house and throughout the community
• Work with the Digital Media Manager on audio/visual projects to maintain a unified marketing campaign about the Museum’s exhibitions and programs.
• Oversee the planning and implementation of social media campaigns, in conjunction with the Digital Media Manager.
• Work with Membership Department to create a strategic marketing plan to grow membership base.
• – Other duties may also be assigned

MINIMUM REQUIREMENTS:
Education & Experience:
Bachelor’s degree and seven years of relevant experience or combination of education and relevant experience.
Knowledge, Skills and Abilities:

• Excellent written communication skills to draft and finalize written documents and skills in conceptual editing, copy editing, and proof reading.
• Experience managing and directing a wide variety of projects simultaneously and ability to work under pressure and deadlines.
• Outstanding research and analytical skills.
• Experience managing a team of individuals and consultants effectively and efficiently
• Ability to work collaboratively within the museum and with internal communications groups across campus.
• Demonstrated interpersonal skills in working with a variety of people.
• Mastery of skills in journalism and public relations.
• Demonstrated public speaking skills.
• Proven marketing/communications abilities in a museum or cultural non-profit organization.
• Past experience creating powerful and compelling collateral materials to expand awareness of an institution’s value to the university and community.
• Experience developing a broad-based public awareness campaign and communications plan to create a climate conducive to growing connections to the museum.
• Experience conceiving and developing magazines, brochures, invitations and other collateral to support and enhance the Cantor’s mission and goals.

  Certifications and Licenses:
  None

  PHYSICAL REQUIREMENTS*:

• Constantly perform desk-based computer tasks.
• Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
• Occasionally grasp forcefully, writing by hand.
• Rarely sort/file paperwork.
• * – Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
  WORKING CONDITIONS:
• Occasional work on evenings and weekends.
• On call and ability to respond 24/7.
  WORK STANDARDS:
• Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
• Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
• Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University’s Administrative Guide, http://adminguide.stanford.edu.

  About the Cantor Arts Center
  The Cantor Arts Center, Stanford University’s major art museum, is a vital and dynamic institution with a venerable history. Founded in 1891 with the university, the historic museum was expanded and renamed in 1999 for lead donors Iris and B. Gerald Cantor. The Cantor’s encyclopedic collection spans 5,000 years, includes 44,000 artworks and beckons visitors to travel around the world and through time: from Africa to the Americas to Asia, from classical to contemporary. With 24 galleries presenting selections from the collection and more than 20 special exhibitions each year, the Cantor serves Stanford’s academic community, draws art lovers from the San Francisco Bay Area and beyond, and attracts campus visitors from around the world. Free admission, free tours, lectures, family activities, plus changing exhibitions make the Cantor one of the most well-attended university art museums in the country and a great resource for teaching and research on campus.

  Final offers of employment are contingent upon successful completion of national criminal background check, national sex offender registry search and, where applicable, driving record.

  Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.

Job: Communications

Location: School of Humanities and Sciences
Schedule: Full-time
Classification Level: K

To be considered for this position please visit our web site and apply on line at the following link:stanfordcareers.stanford.edu

Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.

Copyright ©2015 Jobelephant.com Inc. All rights reserved.

Posted by the FREE value-added recruitment advertising agency

jeid-dd636243b8041941ba61cfb66c15e563

PI92065853