Manager of Communications [Asian Art Museum, San Francisco, CA]

Description

JOIN OUR DYNAMIC TEAM!

The Asian Art Museum of San Francisco offers an exciting opportunity for an experienced communications and public relations professional to take an active role in the planning, developing, and implementing a full range of communications strategies. Reporting to the Director of Communications and Business Development, the successful candidate will build strong media relationships and execute communication initiatives that effectively promote the museum, driving attendance and engagement among regional, national, and global audiences. The ideal candidate will possess positive energy, drive, and vision.

EXAMPLES OF DUTIES

• Plans, implements, and coordinates strategic creative public relations and media relations campaigns that generate excitement and buzz for the museum, its exhibitions, public programs, and other key museum activities and initiatives.
• Pitches, pursues, and secures local, regional, national and international electronic and print media (online, radio, television, newspaper, magazine) coverage, reviews, and listings of exhibitions, public programs, fundraising events, and other revenue generating activities at the museum.
• Ensures general institutional media coverage that drives interest and engagement, among both general market and Asian language media.
• Assists in developing social media strategies that support public engagement.
• Produces and coordinates the distribution of press materials, including print and digital press kits, releases, media alerts, calendar editor alerts, b-roll, and other video footage, and public service announcements.
• Writes articles for the members’ magazine, blog posts, op/ed pieces, and other material as needed. Ensures materials reflect museum’s brand purpose.
• Develops and builds strong relationships with media contacts.  Organizes and hosts press previews and other media events. Maintains and expands database of media contacts at local, state, national and international levels.
• Monitors and tracks media coverage; collects, archives, and distributes all media clips and electronic coverage; prepares summary reports as necessary.
• Directs and oversees the work of the Communications Associate and volunteers in supporting department initiatives.
• Provides media training and coaching to board, senior staff, curators, and other key museum staff.
• Actively seeks additional media opportunities for the museum, i.e. media familiarization tours, on site film and photo shoots.

MINIMUM QUALIFICATIONS

• Bachelor’s Degree from an accredited college or university with major course work in Public Relations, Journalism, Mass Communications, English, or closely related communications field or a combination of education and experience
• At least three (3) years of related work experience, including managerial experience; must include professional writing experience in editorial, newspaper, magazine, radio, television, public relations, or advertising work; or an equivalent combination of education, training and experience.
• Strong experience with social media platforms and digital storytelling strategies.
• Demonstrated successful experience in planning and conducting public relations, public education, or public information program; proven facility for developing and maintaining effective working relationships with media representatives, staff & volunteers, and special interest groups
• Excellent oral and written communication skills; ability to express factual information in compelling, positive, and persuasive speech and prose
• Strong interpersonal and management skills; creativity, flexibility, and resourcefulness; discriminating judgment; sense of humor
• High level of planning, analytical, problem-solving, and organizational skills; strong follow-through; effective presentation and negotiation skills
• Good knowledge of computer systems & the applications of technology to the area of public relations and marketing—including social media tools
• Ability to plan, assign, direct, and evaluate the work of staff and volunteers
• Ability to effectively develop, administer, and monitor budgets
• Ability to work some evening and weekends as required
• Familiarity with Bay Area community and cultural organizations
• Knowledge of Asian languages and cultures desirable

COMPENSATION

Competitive compensation and benefits package

APPLICATION PROCEDURE

Apply online at: http://asianart.snaphire.com/?job=8779AAM

*The Asian Art Museum is one of the largest museums in the Western world devoted exclusively to Asian art and culture. Home to more than 17,000 works of art from over 40 Asian countries, we strive to be a catalyst for discovery, dialogue, and inspiration. With Asia as our lens and art as our cornerstone, we spark connections across cultures and through time, igniting curiosity, conversation, and creativity.*

The Asian Art Museum embraces diversity in its mission, programs, and staff.

Requirements