Senior Manager, Database Marketing
Description:
Under the direction of the Director of Membership and Database Marketing, the Senior Manager, Database Marketing will manage database marketing efforts to meet the Museum’s goals of increasing engagement, attendance, membership, and ticket sales. Essential functions:
• Determine and implement overarching strategy for database marketing.
• Design database marketing campaigns that support both individual and institutional priorities and objectives for stakeholders in Membership, Education, Public Programs, Retail, External Relations, and other departments. Take into consideration on sale dates, audience, capacity, sales patterns, etc.
• Create a database marketing calendar of approved campaigns and ensure timing and strategies of campaigns are well coordinated with Communications and other areas of the Museum.
• Supervise Database Marketing Managers and the Database Marketing Coordinator to ensure the timely and accurate production and execution of campaigns.
• Analyze campaign results and translate data into recommendations and plans for enhancement and optimization.
• Meet regularly with stakeholders to review campaign performance and make future campaign decisions.
• Represent database marketing in Museum-wide efforts when necessary.
• Coordinate with Communications colleagues to plan schedule, editorial, and images.
Under the direction of the Director of Membership and Database Marketing, the Senior Manager, Database Marketing will manage database marketing efforts to meet the Museum’s goals of increasing engagement, attendance, membership, and ticket sales. Essential functions:
• Determine and implement overarching strategy for database marketing.
• Design database marketing campaigns that support both individual and institutional priorities and objectives for stakeholders in Membership, Education, Public Programs, Retail, External Relations, and other departments. Take into consideration on sale dates, audience, capacity, sales patterns, etc.
• Create a database marketing calendar of approved campaigns and ensure timing and strategies of campaigns are well coordinated with Communications and other areas of the Museum.
• Supervise Database Marketing Managers and the Database Marketing Coordinator to ensure the timely and accurate production and execution of campaigns.
• Analyze campaign results and translate data into recommendations and plans for enhancement and optimization.
• Meet regularly with stakeholders to review campaign performance and make future campaign decisions.
• Represent database marketing in Museum-wide efforts when necessary.
• Coordinate with Communications colleagues to plan schedule, editorial, and images.
Qualifications:
• Bachelor’s degree required, along with three to five years of experience in marketing, communications, e-commerce, or e-business, and a proven track record of successfully developing direct marketing strategies and content.
• Excellent planning and project management competencies, strong analytical skills, the capacity to understand report metrics, and the ability to create plans, execute them, and achieve results.
• Solid understanding of internet/web tools: new media, social media, e-marketing, web trends, analytics, user generated content and blogs, etc.
• Production knowledge, including use of content management systems, publishing workflows, and approval cycles.
• Excellent interpersonal communications skills, written and verbal, and ability to develop and maintain positive business relationships.
• Proven experience in managing and leading a team.
• Knowledge of Adobe Campaign (formerly Neolane), Litmus, and Microsoft SharePoint preferred.
• Bachelor’s degree required, along with three to five years of experience in marketing, communications, e-commerce, or e-business, and a proven track record of successfully developing direct marketing strategies and content.
• Excellent planning and project management competencies, strong analytical skills, the capacity to understand report metrics, and the ability to create plans, execute them, and achieve results.
• Solid understanding of internet/web tools: new media, social media, e-marketing, web trends, analytics, user generated content and blogs, etc.
• Production knowledge, including use of content management systems, publishing workflows, and approval cycles.
• Excellent interpersonal communications skills, written and verbal, and ability to develop and maintain positive business relationships.
• Proven experience in managing and leading a team.
• Knowledge of Adobe Campaign (formerly Neolane), Litmus, and Microsoft SharePoint preferred.
How To Apply:
For consideration, please submit your cover letter and résumé to: resumes@mfa.org. You may also submit your materials via postal mail to: Human Resources Department, Museum of Fine Arts, Boston, 465 Huntington Avenue, Boston, MA 02115. The Museum of Fine Arts, Boston is an Equal Opportunity Employer and seeks diversity in its workforce.
For consideration, please submit your cover letter and résumé to: resumes@mfa.org. You may also submit your materials via postal mail to: Human Resources Department, Museum of Fine Arts, Boston, 465 Huntington Avenue, Boston, MA 02115. The Museum of Fine Arts, Boston is an Equal Opportunity Employer and seeks diversity in its workforce.
Apply by:
October 13, 2015
October 13, 2015
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