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Reimagining Museums During the Coronavirus Pandemic

According to Harriet Baskas, in her article “Museums are opening slowly – and differently – but one-third will likely shutter for good,” before COVID-19, “museums, zoos, science centers, and other historic and cultural attractions across the United States welcomed more than 850 million visitors a year, supported more than 726,000 jobs, and contributed more than $50 billion a year to the economy.” This is no longer the case. These same institutions are now having to make hard choices to try and stay afloat. In a national survey posted in July, the American Alliance of Museums (AAM) reported that “one-third (33%) of museum directors surveyed confirmed there was a ‘significant risk’ of closing permanently by next fall, or they ‘didn’t know’ if they would survive.” More specifically, 87% of museums reported to have “twelve months or less of financial operating reserves remaining [and] 56% having less than six months left to cover operations.”

Many museums are eager to reopen; however, they are not going to be able to function as they did before. Of the institutions which are deciding to reopen, they are facing numerous challenges including reduced staff, increased safety protocols, and in some cases the repurposing of spaces. Leading the charge in reopening are the cultural institutions of the sate of New York. Mark Kennedy states, in his article, “Face masks amid the art: New York City’s museums to reopen,” museums that are opening this week include The Museum of Modern Art, opening Thursday, August 27; and The Metropolitan Museum of Art, opening on Saturday, August 29. Kennedy goes on, explaining that in reopening, “city museums will institute a range of precautions, including reduced hours, reserved tickets, mandating masks, limiting attendance to a quarter of capacity, and closing movie theaters, coat rooms, and food courts.” Despite taking these protective measures, museum directors say the next concern is if patrons will actually come back. For museums which rely heavily on revenue from ticket sales, attendance is of great importance.

The Museum of Modern Art, New York City, New York, sourced from “New York’s Iconic Museum of Modern Art Reveals Its $450 Million Makeover,” Architecture and Design, October 2019.

Other institutions which have been greatly impacted by the effects of the pandemic are museums like the New York Hall of Science (also known as The Hall) in Queens, New York. Kennedy describes the museums as “a place where children engage with the exhibits – controlling mock space rovers, exploring digital environments and experimenting with circuits.” The Hall has yet to reopen its doors but plans to do so at some point in the spring of 2021. However, the fact that their doors are closed does not mean they have stopped contributing to their community. According to Kennedy, The Hall has “helped donate thousands of meals, turned a parking lot into a drive-in theater, encouraged research, and hosted a mobile testing site on campus.”

The Children’s Museum of Lowcountry in Charleston, South Carolina is another museum which advertised itself as a place of interactive exploration. In her article, “At SC children’s museums, ‘hands-on learning’ complicated reopening during pandemic,” Emily Williams explains that “the very same things that have made children’s museums unique and valuable are now making it highly complicated for them to reopen.” Williams quotes Laura Huerta Migus, the director of the Association of Children’s Museums, who stated that “175 children’s museums are still closed to any kind of physical visits. […] That means they’ve gone five months without any kind of revenue and have lost their most profitable spring and summer periods.” Therefore, in order to avoid permanent closure, these institutions have had to get creative with their spaces. The children’s museums of South Carolina have done just that. According to Williams, “the children’s museum will be running a ‘Schoolseum,” which will give about 30 local families the option of sending their children to the Ann Street museum to Complete their virtual school work in a small, in-person setting with the help of museum staff.” Other, larger institutions have been able to implement reopening plans which include reworking hands-on exhibitions and prioritizing space for distancing between families.

Brad Nettles, “Children’s Museum of the Lowcountry education specialist Kevin Powers reads a book to the younger campers during snack time,” sourced from “At SC children’s museums, ‘hand-on learning’ complicates reopening during pandemic,” The Post and Courier, August 2020.

Each institution is going to face different hardships as they work to maintain a presence in their communities during the coronavirus pandemic. Even as museums reopen their doors, it does not mean that the fight is over. In order to follow guidelines established by the CDC, many museums must reduce the number of visitors entering their spaces at a given time. In a report by Ken Budd, “What to Know About Visiting Museums During the Coronavirus Era,” museums have reduced their visitor numbers to anywhere from 25-80% of their normal capacity. Additionally, certain museums are requesting that visitors order their tickets ahead of time online and a number of those tickets are for scheduled visits.

Visitor experiences within the museum will be different as well. A number of museums have decided to close their restaurants and cafes. Others have informed visitors of the possibility of exhibition spaces being closed in order to accommodate individual room capacities. An additional hardship facing museums is how to follow both the American with Disabilities Act (ADA) and CDC guidelines. For example, the Metropolitan Museum of Art in New York City is currently not offering audio guides for tours. Related concerns regarding touched surfaces will likely force many museums to reevaluate their exhibitions, like those in the children’s museums discussed above.

If you want to visit a museum, it is important to educate yourself on their changes in regulations beforehand. A visit to their website or a call to the institution can provide interested patrons on their process for purchasing tickets, their regulations regarding masks, and what visitors can expect to see or experience when visiting the museum. For those working within the museum field, the AAM has created a COVID-19 Resources and Information page where guidelines and recommendations for museum practices will be updated in response to the current situation.

Patience and understanding from all sides is necessary during these unprecedented times. We must work together to support not only these cultural institutions but also the communities which they serve. Sharing our stories and experiences can help educate each other about best-practices and innovative programs that have been most successful in maintaining a presence during the pandemic.

Have you had an interesting experience visiting a museum during the pandemic? Do you work for a museum or other cultural institution which has implemented some note-worthy changes? We want to hear from you! Contact us through the Want to Guest Post on the Blog page to share your story!

Discussing the “D-Word” of Museums: Deaccessioning

For many years, issues of the deaccessioning of works in museums’ permanent collections have garnered much attention. Since the pandemic, these concerns have only increased as museums struggle to stay open. In recognition of these struggles, the Association of Art Museum Directors (AAMD) – an organization which offers guidance on museum best-practices to its members – decided to make changes to their regulations regarding museums’ usage of restricted funds. According to Olga Symeonoglou – an attorney in the Washington D.C. office of Cultural Heritage Partners – in her article, “Will AAMD’s New Guidelines on Deaccessioning and the Use of Restricted Funds Change the Way Museums Handle Their Collections?,” these purportedly temporary changes were made in order “to give museums flexibility to withstand the financial distress caused by closures and continuing uncertainty.” Such a decision begs the question: how temporary will this change turn out to be and what precedent will it set for future concerns regarding deaccessioning?

According to Azmina Jasani – a partner in Constantine Cannon’s Art and Cultural Property Law Group – in her article, “The Art of Deaccessioning by Museums,” deaccessioning means “the removal of an object via sale or otherwise, from a museum’s collection.” Jasani goes on, explaining that “it’s a practical way for museums to manage their collections, as it affords them the opportunity to purchase newer or more relevant works and change directions.” One of the concerns regarding deaccessioning is often a question of ethics. In order to help museums conduct themselves appropriately, specific guidelines have been put in place. This includes the AAMD’s Code of Ethics. This code stated, according to Jasani’s article, that “a museum director shall not dispose of accessioned works of art in order to provide funds for purposes other than acquisitions of works of art for the museum’s collection” (1).

Despite such regulations, there have been some instances where museums have had to rely on funds garnered from deaccessioning in order to survive economic hardships. One such case involved the sale of a Norman Rockwell painting by the Berkshire Museum in Pittsfield, Massachusetts. According to an article published for The Boston Globe, “Berkshire Museum sells Norman Rockwell painting to George Lucas’s museum,” the Berkshire Museum was facing closure without an increase in funds. In order to avoid closing, the museum selected forty pieces to sell, including Norman Rockwell’s “Shuffleton’s Barbershop.” The article states that the Lucas Museum of Narrative Art claimed to have purchased the Rockwell piece. It goes on, articulating that the museum announced its goal “to raise $55 million so it could stay open and refocus its mission.”

Norman Rockwell (1894-1978), “Shuffleton’s Barbershop,” 1950. Oil on canvas, 31″ x 33″. Cover illustration for “The Saturday Evening Post,” April 29, 1950. Collection of the Lucas Museum of Narrative Art. Norman Rockwell Museum Digital Collections. ©SEPS: Curtis Publishing, Indianapolis, IN.

The Berkshire Museum succeed in deaccessioning some of its works, however, it also stirred up controversy and concerns regarding the museum’s stewardship of its collection. In fact, the very mention of the word “deaccession” tends to harbor negative connotations. There are those who would argue that this generally negative perspective on deaccessioning needs to be reevaluated in order to allow museums to evolve. For example, Andrew McClellan – a professor of art history at Tufts University – argues that “the selective deaccessioning of objects no longer deemed essential to a museum’s mission, in order to acquire new objects that are, may make good sense,” in his article, “Museums need to move with the times – that’s why deaccessioning isn’t always bad news.” McClellan goes on, arguing that such changes could help increase diversity within museums, making them more reflective of their respective communities (2). However, this usage of funds from deaccessioning which McClellan describes would still function within the original guidelines established by the AAMD.

The recent change in the AAMD’s guidelines which allows museums to utilize funds garnered from deaccessioning for operational costs seems to have punctured a hole in the ethical standards which previously shadowed cases such as that of the Berkshire Museum. Not only will this change in code make it difficult, if not impossible, to pass judgement on museums’ actions against future threats, it also raises questions as to what other uses such funds may be applied. Mark Gold – a partner in the law firm of Smith, Green, and Gold – and Stefanie Jandl – a former curator – discuss these concerns in their article, “Why the Association of Art Museum Directors’s move on deaccessioning matters so much.” They explain that “according to the AAMD’s statement, the new resolutions ‘were proposed in recognition of the extensive negative effects of the current crisis on the operations and balance sheets of many art museums.” Afterwards, the authors cannot help but refer to the case of the Berkshire Museum, described above, and recall that the situation described by the AAMD is exactly what occurred at the Berkshire Museum. In response, they ask the question: “Should it matter what is causing the existential threat? [..] Should it matter if the cause of the crisis is a pandemic or the loss of major employers in the region, a declining demographic and donor base, or a series of unfortunate decision by staff or board?”

Deeper into the article, the answer to the above question begins to unfold as the authors return to the question of ethics. Gold and Jandl state that “ethics inform behavior not just when it’s easy or convenient, but when it’s hard. And if it’s ethical to use income from the proceeds of deaccessioning for operating expenses, why not the proceeds themselves?” They go on, arguing that museum professionals should seize this moment as an opportunity to reevaluate previous sentiments regarding best-practices. They also add that these professionals “can be more openminded about what can be removed from the collection without affecting a museum’s mission and be advocates for converting those objects into resources to keep the museum open and to support and advance the mission by treating museum employees and programmes as assets worthy of investment-pandemic or not.” Doing so could reshape individuals’ perceptions of collections and how they can function in a reciprocal relationship of support with their museums.


References:

  1. Jasani, Azmina. “The Art of Deaccessioning by Museums.” Wealth Management (February 23, 2018). https://global-factiva-com.ezproxy.library.tufts.edu/ha/default.aspx#./!?&_suid=159761333945104543291629816466
  2. McClellan, Andrew. “Museums need to move with the times — That’s why deaccessioning isn’t always bad news.” Apollo (March, 14, 2019).

Celebrating the 30th Anniversary of the Americans with Disabilities Act

July 26th, 2020 marked the thirty-year anniversary of the Americans with Disabilities Act (ADA) which made it illegal to discriminate against people based on a disability in areas including, but not limited to, employment, transportation, and public services. In an article, called “A Brief History of The Americans with Disabilities Act (ADA),” Jillian Abel provides some historical context about the passing of the law and how it has been influential in recent years. According to Abel, active support for those with disabilities had began as early as the 1960s and resulted in the passing of the 1973 Rehabilitation Act which banned discrimination based on disabilities for those receiving federal funding. Over the years, activism continued and would eventually lead to the passing of the ADA. Since then the ADA has continued to make updates to their regulations with the intent of providing as much participation and access of equal quality to all individuals.

Museums have gradually made changes to become more ADA compliant. In an article by NEA Director of Accessibility, Beth Bienvenu, “Museums and the Americans with Disabilities Act at 25: Progress and Looking Ahead,” some of the accommodations made by museums are discussed such as audio guides, tactile tours, captioned video, sign-language interpreted tours, and wheelchair access to all physical spaces. Despite these efforts, however, Bienvenu also explains that a 2012 Survey of Public Participation in the Arts found that “21 percent of all adults visited an art museum or gallery, but only 11 percent of adults with disabilities made such a visit.” She goes on, explaining that there is still more work to be done in order to provide more involvement for those with disabilities.

Last year, Claire Voon wrote an article, “Museums Are Finally Taking Accessibility for Visitors with Disabilities Seriously,” in which she discussed changes made by the Museum of Modern Art (MoMA) in order to better serve visitors with disabilities. One of the actions taken by MoMA was to invite ten individuals with different impairments to walk through their spaces. Voon discusses the MoMA’s decision in more detail, articulating that while museums attempt to be more accessible, they often fail to consider the various kinds of accommodations visitors might need. In many cases, it takes someone with a disability walking through a space to indicate that there is a problem with access or inclusion.

In many cases, museums have taken steps in the right direction to comply with the Americans with Disabilities Act and create more accessibility to their events and spaces. However, as many of the articles have stated above, there is still much work to be done. In my own experience, interactions I have had with individuals with different impairments has greatly increased my awareness of potential barriers within museum spaces. While my awareness has been increased, I do not always have ideas on how to solve the problem. This is where knowing what resources are available to you come in handy. Below are a few links which provide information on the Americans with Disabilities Act itself and ideas on how to create a more accessible institution.


Are there experiences you have from a visit to a museum you would like to share? Consider creating a guest post on our blog to further the discussion of accessibility and inclusivity. 

Do you know of other useful resources that both current and future museum professionals could utilize to create more accessible environments? Please leave a comment below or send us a message through the “contact us” option located in the sidebar at right.

Thinking about design thinking

I’ve had some exposure to design thinking both professionally and as a student but it has always involved developing a usable product, either physical or digital. It wasn’t until I attended a session at the 2019 NEMA Annual Conference that I realized its potential for programming purposes. In hindsight, that’s an absolute “duh!”

In a session titled Using Design Thinking to Solve Problems Throughout the Museum, Sherlock Terry, Trish Palao, and Jennifer Rickards of the Montshire Museum of Science shared examples of using design thinking for a range of projects including exhibit design, operational challenges, and event planning. They introduced the room to the basics of design thinking, walked attendees through the steps in three Montshire use cases, and then we had the chance to practice it ourselves. (Hands-on learning – my favorite!)

The idea behind design thinking is that it is a human-centered approach. It’s flexible, iterative, and, as most design thinking proponents will tell you, usable by most anyone. It’s not exclusive to people who identify as designers professionally or as a hobby. I’d wager many professionals follow the process intuitively, but may not hit each stage.

The typical order for the five stages is as follows:

The stages can happen in order, out of order, and repeat as many times as the project requires. Understand your users from their perspective, clearly define what it is they need, brainstorm ways to help, and do a practice run (or three) to see if the project achieves what you hope it will.

This graphic from the Interaction Design Foundation illustrates the cyclical nature of the process:

Copyright holder: Interaction Design Foundation. Copyright terms and license: CC BY-NC-SA 3.0

Design thinking’s focus on user needs and flexibility makes it the perfect multipurpose tool for just about any challenge we might encounter in museum work. As our work is entirely for the sake of our visitors, if our project doesn’t work for the people we serve, it doesn’t work at all – no matter how cool or innovative we think it might be.

If you’re new to design thinking, here are a few helpful tips I’ve learned courtesy of both Montshire staff and the Tufts digital media course:

  1. Enter the process with a well-defined goal to guide you. Our broad goal for the practice scenario in the NEMA2019 session was “How can our museum better engage teens?”
  2. There are multiple ways to think of the problem you are defining – without thinking of it as a problem. Consider it a “job to be done” or build a challenge statement. Montshire staff gave us this template for a challenge statement:
    • How might we [theme goal] in order to [broad goal] considering that [key consideration #1] and [key consideration #2].
    • Example: “How might we train staff in order to better engage teens considering that staff may have little knowledge and/or negative impressions of that age group?”
  3. When brainstorming, go big and broad. Montshire staff came up with 40 ideas during their ideate stages! The idea isn’t to have 40 winners, but to spit out anything that comes to mind. Ideas which might seem totally bizarre or unattainable may have just the right kernel of inspiration.
    • Post-its are your friends here: use one post-it per idea and then group them into themes.
  4. Prototypes don’t have to be physical. Develop the prototype that fits your goal – if you’re designing a program, this might be a lesson plan, a discussion prompt, a question on a sign, a game, a worksheet, whatever. Whatever format lets you test if users are getting what they need is the right format.

Here are some additional resources on design thinking and design thinking in museums:

What uses have you gotten out of design thinking? We’d love to hear your experience in the comments!

Talking the Talk: Next Steps for the Salary Spreadsheet

You may have seen the Arts + All Museums Salary Transparency spreadsheet: a Google sheet of (at the time of this posting) nearly 2000 museum salaries from around the world. The nature of the data for each submission varies, but most entries include the name or type of museum, individual’s role and department, location, starting and ending salary, benefits, and required degree. Some individuals have also provided their gender and race. The bulk of the submissions come from museum professionals working in the United States, but the sheet also includes entries from countries such as Brazil, France, New Zealand, and the United Kingdom.

Kimberly Rose Drew (@museummammy) shared her story of undercompensation at the 2019 AAM Annual Meeting & Expo

Michelle Millar Fisher, an assistant curator in the European decorative arts and design department of the Philadelphia Museum of Art, and colleagues created the spreadsheet to encourage transparency across the field after being inspired by Kimberly Rose Drew’s story of how she learned she had been undercompensated for her work at The Met. They may have also been inspired by a similar spreadsheet created weeks earlier by Alison Green of Ask A Manager for the same purpose: to “take the mystery out of salaries.”

At this point, the spreadsheet has grown 1800% since its first day and the story has been picked up by news sites such as Artnews, Artnet, Business Insider, Nonprofit Quarterly, and others. Fisher expressed her hope to Artnews that the spreadsheet “… encourages a conversation between coworkers… If you don’t do it, everything stays the same. Sometimes it takes just one tiny action. Solidarity is the only way to effect great change.”

Where do we go from here? What can you do?

  1. If you haven’t yet, look over the spreadsheet. It’s grown from a 100-entry sheet of mainly curatorial submissions to a nearly 2,000-entry behemoth of positions in administration, collections, digital, education, operations, security, visitor services, and other departments. If you’re interested in downloading a copy of the data, you may be able to obtain one by emailing the contact provided on the front page of the sheet.
  2. Submit your own entry. The spreadsheet has been locked to preserve its data, but you can (and should!) add your information through this Google form. While it has grown impressively, we’re still nowhere near a full picture of the field.
  3. Be open with your colleagues. Workplace etiquette has long dictated to keep mum about one’s salary, but silence perpetuates the status quo. Transparency about salaries and benefits exposes both institution-based and field-wide inequities.
  4. Speak up. In a NY Times article about the Ask A Manager spreadsheet, Liz Dolan of the podcast “Safe for Work” and formerly of the marketing teams for Nike and the Oprah Winfrey Network suggests “[asking] for regular raises, noting that the earnings compounded over time [are] considerable.” She also notes, “Sometimes you have to be first and that is the scary part… It’s important to build that confidence.” Whether you are applying for or already in a museum job, use the data from this spreadsheet and other resources such as annual wage surveys to bolster your ask for pay you deserve. (You can find additional pay-related resources under Tab 3: Other Resources on the spreadsheet.)
  5. Team up. Asking for change can be intimidating. Lean on and lend your support to colleagues if you or they decide to speak up.
  6. Share up. Transparency is important; action on the the information provided is doubly so. Share the spreadsheet and other salary data with the people with pockets (or paying power): museum leadership, board members, HR, you name it. They need to understand that this is an issue to be taken seriously, and – hopefully – with our voices combined, we may move the needle.
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