The Fine Arts Museums of San Francisco are seeking a Director of Marketing and Communications. Reporting to the Director of Museums, the Director of Marketing and Communications is responsible for planning, developing, and implementing the Museums’ institutional marketing, communications, and public relations activities, both external and internal; directing the efforts of the marketing and communications staff; and coordinating at the strategic and tactical levels with other departments and functions of the Museums.

Primary Relationships

  • The position serves as a member of the senior management team.
  • This position participates with the Board of Trustees, Director of Museums, and other management staff in charting the direction of the Museums, assuring its accountability to all constituencies, and ensuring its effective operation.
  • Within the Museums, the position has primary working relationships with the Director of Museums, Deputy Director of Museums, director and management level staff, staff of the marketing and communications department, as well as service providers.
  • Outside the Museums, the position coordinates, primarily, with the media and marketing partners.

Principle Responsibilities

  1. Is responsible for creating, implementing, and measuring the success of an institutional marketing, communications, and public relations program that enhances the Museums’ image and position within the cultural sector and raises awareness of the Museums among the general public.
  2. Ensures articulation of the Museums’ desired image and position, consistent communication of image and position throughout the institution, and communication of image and position to all constituencies, both internal and external.
  3. Coordinates media interest in the Museums and ensures regular contact with target media and appropriate response to media requests.
  4. Acts as the Museums’ representative with the media.
  5. Ensures that the Museums regularly conduct relevant market research, and coordinates and oversees this activity. Monitors trends.
  6. Leads projects as assigned, such as special events, anniversary celebrations, and community partnerships.

Job Requirements

Education: Bachelor’s Degree in Marketing, Public Relations, Communications, Business, or related field from an accredited college or university.

Work Experience: Minimum of seven years in institutional and direct consumer marketing required, preferably in a visual art or similar nonprofit organization. Significant supervisory, managerial, and budgetary responsibility experience. Government relations, public relations, and corporate communications experience.

Skills and Abilities:

  • Excellent speaking and writing skills.
  • Ability to function as an institutional spokesperson.
  • Experience managing a diverse portfolio of assignments with multiple direct reports.
  • Demonstrated success in planning and conducting major marketing, promotional, and public relations campaigns.
  • Ability to develop and maintain effective working relationships with media representatives, the community at large, and special interest groups.
  • Strong leadership and management skills.
  • Extensive knowledge of the marketing and public relations methodologies in a large, high profile, nonprofit institution.
  • Knowledge of arts and/or leisure audiences in the widest possible context.
  • High-level analytical, problem solving, and presentation skills.
  • Ability to develop and execute effective long-term marketing and communication strategies.
  • Ability to train, direct, supervise, and motivate staff.
  • Ability to work in fast-paced environment.
  • Flexibility in meeting shifting demands and priorities.
  • High level of creativity and an entrepreneurial approach to problem solving.
  • Knowledge of and experience in using the standard Microsoft Office programs.