Digital Marketing Coordinator [Morikami Museum and Japanese Gardens]

The Digital Marketing Coordinator is a full-time professional position responsible for conceptualizing and executing the museum’s digital marketing strategy. The desired candidate is a talented content creator with a deep passion for analytics, social media community development, a strong grasp on high-quality design principles and an appreciation for art and culture. In addition, this position provides an essential support role with annual festivals & provides insight for long-term marketing goals & objectives.  This position reports to and receives direction from the Director of Marketing & Events.

Responsibilities & Duties

• Email campaigns
  • Works cross-functionally with other museum departments to gather and create content
  • Designs e-blast templates and graphics
  • Builds and updates email lists
• Website maintenance & development
  • Maintains the integrity and usability of Morikami’s responsive design website
  • Manages the calendar, online forms, e-commerce reporting, media library, product pages, etc.
  • Updates/creates website pages as needed
  • Manages the registered website user database and ongoing website development projects
• Social Media
  • Updates social media content calendar and contributes to digital strategy planning
  • Plans/researches/writes engaging content for social media and blog
  • Monitors and joins conversations on social media platforms and peer review sites
• Analytics
  • Monitors, tracks and analyzes statistics for email campaigns, Facebook, Google+, Instagram, Twitter, Pinterest, youTube and blog.
  • Tracks website traffic and user behavior though Google Analytics
  • Creates and executes post-event surveys and tracks responses
• Designs various museum collaterals, signage and graphics on an as-needed basis
• Provides essential support in the planning and execution of Morikami festivals and Sushi & Stroll series of events.
• Assists in budget management

Skills & Abilities

• B.A. or B.S. in Communications, Marketing or related field
• 2-3 years experience in a similar role
• Strong writer and communicator
• Proficient use of Adobe Photoshop, InDesign, WordPress, Website Maintenance and Microsoft Office, required
• Experience with Google Analytics, SurveyMonkey and MailChimp preferred
• Experience working in a museum, with a membership organization or not-for-profit a plus

Desired Characteristics

• Must be organized and work efficiently with a personal commitment to maintain a collaborative work environment
• Ability to prioritize, track and meet deadlines, use good judgment, remain flexible and work under minimal supervision
• Must be proactive, reliable and possess excellent interpersonal skills

Interested applicants should email a cover letter and resume to Kizzy Sanchez Sherven, Director of Marketing & Events atkmsanche@pbcgov.com.  NO PHONE CALLS, PLEASE.