The Digital Marketing Coordinator is a full-time professional position responsible for conceptualizing and executing the museum’s digital marketing strategy. The desired candidate is a talented content creator with a deep passion for analytics, social media community development, a strong grasp on high-quality design principles and an appreciation for art and culture. In addition, this position provides an essential support role with annual festivals & provides insight for long-term marketing goals & objectives.  This position reports to and receives direction from the Director of Marketing & Events.


Responsibilities & Duties

  • Email campaigns
    • Works cross-functionally with other museum departments to gather and create content
    • Designs e-blast templates and graphics
    • Builds and updates email lists
  • Website maintenance & development
    • Maintains the integrity and usability of Morikami’s responsive design website
    • Manages the calendar, online forms, e-commerce reporting, media library, product pages, etc.
    • Updates/creates website pages as needed
    • Manages the registered website user database and ongoing website development projects
  • Social Media
    • Updates social media content calendar and contributes to digital strategy planning
    • Plans/researches/writes engaging content for social media and blog
    • Monitors and joins conversations on social media platforms and peer review sites
  • Analytics
    • Monitors, tracks and analyzes statistics for email campaigns, Facebook, Google+, Instagram, Twitter, Pinterest, youTube and blog.
    • Tracks website traffic and user behavior though Google Analytics
    • Creates and executes post-event surveys and tracks responses
  • Designs various museum collaterals, signage and graphics on an as-needed basis
  • Provides essential support in the planning and execution of Morikami festivals and Sushi & Stroll series of events.
  • Assists in budget management

Skills & Abilities

  • B.A. or B.S. in Communications, Marketing or related field
  • 2-3 years experience in a similar role
  • Strong writer and communicator
  • Proficient use of Adobe Photoshop, InDesign, WordPress, Website Maintenance and Microsoft Office, required
  • Experience with Google Analytics, SurveyMonkey and MailChimp preferred
  • Experience working in a museum, with a membership organization or not-for-profit a plus

Desired Characteristics

  • Must be organized and work efficiently with a personal commitment to maintain a collaborative work environment
  • Ability to prioritize, track and meet deadlines, use good judgment, remain flexible and work under minimal supervision
  • Must be proactive, reliable and possess excellent interpersonal skills

Interested applicants should email a cover letter and resume to Kizzy Sanchez Sherven, Director of Marketing & Events atkmsanche@pbcgov.com.  NO PHONE CALLS, PLEASE.

APPLY FOR THIS JOB

Contact Person: Kizzy Sanchez Sherven Phone: no phone calls please
Email Address: kmsanche@pbcgov.org Fax: 561 242 6922
Apply URL: http://morikami.org/about-the-institution/#tabs-ab…