Bhaskar Chakravorti in The Guardian – “How data promotes transparency and helps clean up ‘SDG-washing'”
How data promotes transparency and helps clean up “SDG-washing”
Performance data is often the best detergent for cleaning up SDG-washing. When companies make tangible commitments to the SDGs, and progress and outcomes can be tracked using objective metrics, there is an opportunity for external observers to evaluate the company’s actions and for company management to allocate resources and execute. If the SDGs are to be co-opted by a company’s branding department, we should have mechanisms to hold them accountable – with data on hand.