By Diana Chigas and Cheyanne Scharbatke-Church. Those of us who work to stop abuse of power – in the form of corruption, criminal activity, violence, state capture, etc. – are increasingly recognizing that social norms are key to achieving sustainable behavior change. We assert that in fragile and conflict-affected states (FCAS) social norms — the mutual expectations about what is typical and appropriate for members of a group — are even more important. Given their critical role in driving behavioral choices, programming that ignores social norms can have serious negative consequences.
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