10 Questions: Can’t I just Tweet the Change I Want to See in the World? #InsertCatchyCallToArmsHere

TahrirSquareSocial media-driven revolutions have transformed the branding and mobilization of social movements. It would seem these leaderless revolutions have displaced the Gandhis, Mandelas, and Kings of movements past. Yet the reality is that even this new breed of political revolution requires a Mandela—something we’ve forgotten in our eagerness to celebrate the power of a decentralized, digital generation. It turns out that #ACatchyCalltoArms isn’t enough to make changes stick, and without a clear leader so many recent revolutions have devolved into chaos.
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As part of our “10 Questions” Series, we delve into hard questions of international business not easily answered by a single book, class, discipline, or school of thought. They herald a future where the world and the world of business are ever more interconnected, where decisions can’t be made in a bubble, where real expertise demands deep ‘contextual intelligence.’ This series reflects that contextual intelligence we cultivate in our students in the MIB program.

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