Before becoming consumers of digital marketplaces, the current three billion Internet users started with surfing and emailing. But the next billion will be different. They will start not as mere users, but rather as e-consumers – and this has profound implications for the future of global commerce and digital marketplaces. Who are the next billion e-consumers? So, who are the standouts of the future?
Which countries will race to the front, and which will be left behind? Hint: It’s not the usual suspects.
- Fletcher’s Digital Evolution Index, which analyzes the systemic forces driving digital change across the world
- Video from Harvard Business Review building on the DEI to examine the pace of the digital economy around the globe
- Where the Digital Economy is Moving Fastest, an article by MIB Dean Bhaskar Chakravorti, Professor Rusty Tunnard, and MIB Alumnus Ravi Shankar Chaturvedi
As part of our “10 Questions” Series, we delve into hard questions of international business not easily answered by a single book, class, discipline, or school of thought. They herald a future where the world and the world of business are ever more interconnected, where decisions can’t be made in a bubble, where real expertise demands deep ‘contextual intelligence.’ This series reflects that contextual intelligence we cultivate in our students in the MIB program.