Five Ways for Facebook to Help its Next Billion Users
Embedded in [Facebook’s] still stratospheric valuation is the stock market’s expectation for continued growth. But such growth isn’t coming from the U.S. and Europe. At the Fletcher School at Tufts, where I teach, we call that the “Digital North.” The emerging Asian, African, and Latin American markets, the “Digital South,” will instead be the source of Facebook’s growth. Users here not only spend more time on the mobile internet, but an average user spends more time on social media than one in the Digital North—almost 4 hours a day in the Philippines, for example, versus 48 minutes in Japan.